Branding quotes:

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Branding is a profound manifestation of the human condition -- Wally Olins
Branding jails corporate America, but honesty sets entrepreneurs free. -- James Altucher
Branding is the art of becoming knowable, likable and trustable. -- John Jantsch
Branding is the process of connecting good strategy with good creativity. -- Marty Neumeier
Branding adds spirit and a soul to what would otherwise be a robotic, automated, generic price-value proposition. If branding is ultimately about the creation of human meaning, it follows logically that it is the humans who must ultimately provide it. -- David A. Aaker
Branding is overrated. -- Regis McKenna
Branding is everything - and I mean everything. -- Scott Bedbury
Branding is simply a more efficient way to sell things. -- Al Ries
Your brand is what people say about you when you're not in the room -- Jeff Bezos
Branding is not about what something says or what it means, but how it makes us feel. -- Martin Lindstrom
'Branding' has taken on too much of a role as a specialized craft performed by voodoo artists. -- Guy Kawasaki
Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does... -- Howard Schultz
In an era of transparency, you can have innovation without branding, but you cannot have branding without innovation. -- Martin Sorrell
Branding is quite an important thing. As an artist, you want to be able to explore facets of yourself. -- Nick Offerman
I join you therefore in branding as cowardly the idea that the human mind is incapable of further advances. -- Thomas Jefferson
As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service. -- John Sculley
The press needs stories constantly. No need to bleed, just feed. Branding will keep you standing... Get press not stress. -- Mark Kostabi
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. -- Jeff Bezos
Branding experts believe that just because they have rethought a company's image or name, the rest of us will automatically fall in line. -- Graydon Carter
Logos and branding are so important. In a big part of the world, people cannot read French or English--but are great in remembering signs -- Karl Lagerfeld
Branding is everything. A young girl once came up to me and told me I could be famous because I looked just like Richard Branson! -- Richard Branson
I don't think of myself as a brand. Branding to me feels like a position or identity that's frozen in time. I'm more interested in transitions. -- David Rockwell
If you want to build a brand, you must focus your branding efforts on owning a word in the prospect's mind. A word that nobody else owns. -- Al Ries
Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand. -- Howard Schultz
A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike. -- Al Ries
The real success story of branding in recent decades has been the way in which companies have used their brands to turn the satisfaction of complex and even spiritual needs into commercial transactions. -- Simon Anholt
The world is changing. Networks without a specific branding strategy will be killed. I envision a world of highly niched services and tightly run companies without room for all the overhead the established networks carry. -- Barry Diller
The music industry is a strange combination of having real and intangible assets: pop bands are brand names in themselves, and at a given stage in their careers their name alone can practically gaurantee hit records. -- Richard Branson
Brands and branding are the most significant gifts that commerce has ever made to popular culture. Branding has moved so far beyond its commercial origins that its impact is virtually immeasurable in social and cultural terms. -- Wally Olins
You've gotta understand that with branding and the way things are promoted, in our day and age, your older movie stars are not reachable or accessible because they're not a part of the whole social media world. -- Kevin Hart
Branding is nothing but knowing who you are and what you do that makes you stand out from everyone else, then communicating that through your marketing efforts. Branding is discovering your uniqueness and learning to exploit it. -- Larry Winget
By far, the most determining factor of any brand is the product or the service the company produces. Branding companies have very rarely any significant influence on that, but it is, of course, in their interest to amplify their importance. -- Stefan Sagmeister
Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty. Chinese brands score low on attributes such as sophisticated, desirable, innovative, friendly, and trustworthy. -- Nirmalya Kumar
Personal branding is about managing your name - even if you don't own a business - in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your "blind" date has Googled your name. Going to a job interview? Ditto. -- Tim Ferriss
Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty. Chinese brands score low on attributes such as 'sophisticated,' 'desirable,' 'innovative,' 'friendly,' and 'trustworthy.' -- Nirmalya Kumar
In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic. -- Howard Schultz
Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You. -- Tom Peters
It's important to build a personal brand because it's the only thing you're going to have. Your reputation online, and in the new business world is pretty much the game, so you've got to be a good person. You can't hide anything, and more importantly, you've got to be out there at some level. -- Gary Vaynerchuk
Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands. -- Peter Drucker
Nationalism as we know it, is the result of a form of state-sponsored branding. -- Bryant McGill
Nationalism as we know it, is the result of a form of state-sponsored branding. -- Bryant McGill
It helps to look at branding as a challenge that entrepreneurs spend years perfecting. -- Ryan Holmes
The first lesson of branding: memorability. It's very difficult buying something you can't remember. -- John Hegarty
Forget 'branding' and 'positioning.' Once you understand customer behavior, everything else falls into place. -- Thomas G. Stemberg
Feminism doesn't need re-branding. It names a problem and it is an uncomfortable truth for many -- Caroline Criado-Perez
Brands and branding are the most significant gifts that commerce has ever made to popular culture. -- Wally Olins
Personal branding is about figuring who you are and what turns you on and then monetising it -- Kelly Cutrone
Corporate & personal branding both require storytelling to be captivating. Stories provide context, meaning & the opportunity for relationship. -- Ryan Lilly
Personal branding is one thing that you just can't do well on your own. You are too close to it, -- Gina Bianchini
Socially smart people have always mocked the threateningly mobile, and anti-branding is a central strand of high-end status conflict now. -- Peter York
In China, going public has a cachet from a branding standpoint. It will improve our image to ad agencies, government regulators. -- Victor Koo
To fast track your business and become the Roger Bannister of personal branding, be a connector, accumulator, accelerator and facilitator of relationships. -- Jarod Kintz
A lot of my branding has come from stubbornness - I knew what I liked. I knew what I wanted to do. -- Lauren Conrad
A vampire is branding girls, okay?" I ignored his refusal. "Something about that just feels wrong to me.""I would hope so. -- Amanda Hocking
Everyone is a salesman, and the product is each person. Personal branding is being conscious to the continual nature of selling yourself. -- Jarod Kintz
Engineers are really good at labeling and branding things. If we had named Kentucky Fried Chicken, it would have been Hot Dead Birds. -- Vinton Cerf
I'm on a mission to make people aware that I'm not a solo artist. I'm sometimes challenged by the branding of Tim Crouch. -- Tim Crouch
I'd like to have a successful marriage, not for the sake of labelling or branding, but because I believe in the institution of marriage. -- Sonam Kapoor
I am never going to do an Empire Strikes Back ending again in a game, even if they put branding irons to my feet. -- Chris Avellone
Today a celebrity sex video isn't a stigma that requires penance and smarm removal; it's a branding device, a platform enhancer, a show reel. -- James Wolcott
It's quite extraordinary that a recourse (branding/identity) which is generally regarded as so significant, and is now so ubiquitous, is so little understood. -- Wally Olins
I suspect that someday in a world with legal marijuana for adults, you will probably have branding that occurs for different types of the product. -- Jared Huffman
There is a branding influence on my work. But there's nothing really new about people as brands. The only difference is the scale and exposure. -- Noma Bar
The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas. -- Philip Kotler
All I'm saying is that Louis Vuitton and L'Oreal didn't invent branding at some point in the mid-Eighties. Big, reassuring names have been around a long time. -- Peter York
Attend seminars, forums, conferences, summits and sessions where interesting topics about dream fulfillment and personal branding are prioritized themes and topics. Get exposed to better ways of doing things -- Israelmore Ayivor
There is no border. I'm branding my films as Malay cinema, but it's just about cinema. Everything that I make is about humanity's struggle, so there is no border, really. -- Lav Diaz
It's the most dangerous world for bands nowadays because everybody's branding and trying to steal your vibe as soon as you do anything that anyone cares about. It's very weird. -- Alex Scally
TV feels quite constipated, and the thing I find particularly difficult is the branding of the channels where it's not 'Is it a good script?' but 'Is it a BBC2 script?' -- Sally Phillips
We had a branding problem. We have allowed ourselves to be branded by our tragedies. If you said 'Oklahoma City,' chances are the next word out of your mouth was 'bombing.' -- Mick Cornett
A successful branding program is based on the concept of singularity. It creates in the mind of the prospect the perception that there is no product on the market quite like your product. -- Al Ries
In Britain, we've tended to replace the kind of architectural culture valued in much of Europe with an in-flight magazine lifestyle - all branding, marketing and 'accessibility', a word that usually means dumbing-down. -- David Chipperfield
Wit implies hatred or contempt of folly and crime, produces its effects by brisk shocks of surprise, uses the whip of scorpions and the branding-iron, stabs, stings, pinches, tortures, goads, teases, corrodes, undermines. -- Edwin Percy Whipple

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