Marty Neumeier quotes:

Branding is the process of connecting good strategy with good creativity.

The best design tool is a long eraser with a pencil at one end.

Brand is not what you say it is. It's what they say it is.

Designers don't actually solve problems. They work through them.

The most innovative designers consciously reject the standard option box and cultivate an appetite for thinking wrong.

A brand is a person's gut feeling about a product, service or organization

To achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions.

A genius is someone who can tolerate the discomfort of uncertainty while generating as many ideas as possible.

The central problem of brand-building is getting a complex organization to execute a simple idea.

The narrow gauge mindset of the past is insufficient for today's wicked problems. We can no longer play the music as written. Instead, we have to invent a whole new scale.

When enough individuals arrive at the same gut feeling, a company can be said to have a brand.