John Hegarty quotes:

The first lesson of branding: memorability. It's very difficult buying something you can't remember.

Always remember: a brand is the most valuable piece of real estate in the world; a corner of someone's mind.

What the heart feels today, the head will know tomorrow.

You're only as good as your next idea. And if you can't agree on that, then it's time to walk.

Better to be known for something than be forgotten for nothing.

The function of advertising is simply to promote and sustain competitive advantage for brands.