Philip Kotler quotes:

Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

The successful salesperson cares first for the customer, second for the products.

Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders.

There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.

Competitive advantage is a companys ability to perform in one or more ways that competitors cannot or will not match.

The best advertising is done by satisfied customers.

Don't buy market share. Figure out how to earn it.

Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.

Good companies will meet needs; great companies will create markets.

Authentic marketing is not the art of selling what you make but knowing what to make.

Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.

Every business is a service business. Does your service put a smile on the customer's face?

Every company should work hard to obsolete its own product line - before its competitors do.

Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.

Marketing is a race without a finishing line

Marketing is becoming a battle based on information than on sales power.

Marketing is the set of human activities directed at facilitating and consummating exchanges.

The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.

The best way to hold customers is to constantly figure out how to give them more for less.

The future isn't ahead of us. It has already happened.

Good customers are an asset which, when wellmanaged and served, will return a handsome lifetime income stream for the company.

It is more important to do what is strategically right than what is immediately profitable.

It is no longer enough to satisfy your customers. You must delight them.

Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors.

The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.

The most important thing is to forecast where customers are moving, and be in front of them.

The sales department isn't the whole company, but the whole company better be the sales department.

The theory of marketing is solid but the practice of marketing leaves much to be desired.

There is no such thing as a commodity. It is simply a product waiting to be differentiated.

Today you have to run faster to stay in place.

Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value.

Watch the product life cycle; but more important, watch the market life cycle.

Your company does not belong inmarkets where it cannot be the best.

The internet will create the winnerand bury the laggards.