Brands quotes:

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Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands. -- Peter Drucker
Brands must become architects of community. -- Simon Mainwaring
Brands are no longer created; they are co-created. -- Brian Solis
Brands play in an exciting sandbox of symbolic meanings. -- Laura Busche
A great brand is a story that never stops unfolding. -- Tony Hsieh
The keys to brand success are self-definition, transparency, authenticity and accountability. -- Simon Mainwaring
Brands need to take the phrase 'acting like a publisher literally. -- Dietrich Mateschitz
When people use your brand name as a verb, that is remarkable. -- Meg Whitman
A product can be quickly outdated, but a successful brand is timeless. -- Stephen King
Brands need to reinvent themselves from time to time to stay relevant. -- Stephen Covey
Baby Steps are for Babies, Not Brands. Be Amazing or Be Surpassed. -- Lee Clow
Products are made in the factory, but brands are created in the mind. -- Leo Burnett
Your brand is what people say about you when you're not in the room -- Jeff Bezos
It is easily overlooked that what is now called vintage was once brand new. -- Tony Visconti
Brands must make use of the inclination of consumers to be persuaded by friends. -- Martin Lindstrom
Real-time marketing is already too late. Brands should focus on sparking conversation, not constantly reacting. -- David Berkowitz
Brands always mean something. If you don't define what the brand means, your competitors will -- Richard Branson
Children are natural Zen masters; their world is brand new in each and every moment. -- John Bradshaw
Brands are the solution, not the problem. Brands are how you sort out the cesspool. -- Eric Schmidt
Brands are the rock stars of commerce, and create many fans, both at home and abroad. -- Simon Anholt
Brands are selling our self-esteem back to us, through association. We need to own our brands. -- Kanye West
Brands and branding are the most significant gifts that commerce has ever made to popular culture. -- Wally Olins
Your premium brand had better be delivering something special, or it's not going to get the business. -- Warren Buffett
Part of why you love your parents is because they loved you first. Brands need to do that. -- Gary Vaynerchuk
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image. -- David Ogilvy
Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand. -- David Ogilvy
It is the around-the-corner brand of hope that prompts people to action, while the distant hope acts as an opiate. -- Eric Hoffer
Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand. -- Howard Schultz
Brands frantically tried to compete for users' fragmented attention, spraying content on every platform in a 24/7 race to stay relevant. -- Shawn Amos
And I'm not an actress. I don't think I am an actress. I think I've created a brand and a business. -- Pamela Anderson
To know a person's religion we need not listen to his profession of faith but must find his brand of intolerance. -- Eric Hoffer
A brand is a living entity-and it is enriched or undermined cumulatively over time, the product of a thousand small gestures. -- Michael Eisner
Brands must be very specific in their choice of social media platforms through which to communicate their CSR or cause messaging. -- Simon Mainwaring
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. -- Jeff Bezos
Brands should think of themselves not as storytellers but storybuilders. We plant seeds of content and let our community build on it. -- Amy Pascal
Brands will increasingly handle their own e-commerce and rely less and less on local distribution partners. Why should they give away their profit margins? -- Natalie Massenet
Don't waste time trying to break a man's heart; be satisfied if you can just manage to chip it in a brand new place. -- Helen Rowland
Though it is very easy to do valuations, eyeballs and brand prominence surveys, you should never allow any of them to influence the balance sheet. -- Ashwin Sanghi
Brands communicate in two directions: they help us tell other people something about ourselves, but they also help us form ideas about who we are. -- Dan Ariely
Censorship is never over for those who have experienced it. It is a brand on the imagination that affects the individual who has suffered it, forever. -- Nadine Gordimer
In the U.S., search engines are king. That is because everyone already knows what they are looking for. Brands have been around for a long time. -- Victor Koo
Brands' products should be the manifestation of a company's values. Those values should be the subject of all sorts of wonderful stories that comprise your company's narrative. -- Shawn Amos
I myself am a builder and get totally excited about building Yahoo! as a brand and building it into a bigger and better company. That's what I intend to do. -- Terry Semel
Brands are in your face 24/7; I'm sure you've consumed a couple brands today. So it's fun working with them. People recognize brands, and people are starting to recognize my brand. -- Theophilus London
You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place. -- David Ogilvy
Brands mature over time, like a marriage. The bond you feel with your spouse is different than when you first met each other. Excitement and discovery are replaced by comfort and depth. -- Gary Vaynerchuk
Brands that will survive and thrive from now on are those with C-level executives that understand the incredible opportunity new media offers them and commit to excellence in managing their social media presence. -- Brian E. Boyd Sr.
Your brand is your public identity, what you're trusted for. And for your brand to endure it has to be tested, redefined, managed and expanded as markets evolve. Brands either learn or disappear. -- Lisa Gansky
Your brand is your public identity, what you're trusted for. And for your brand to endure, it has to be tested, redefined, managed, and expanded as markets evolve. Brands either learn or disappear. -- Lisa Gansky
Facebook, Twitter, and Tumblr are all 'User First, Brands Second' services. The brands are all over these services now. But for the most part, these services didn't do much to bring them. The engaged users did. -- Fred Wilson
The music industry is a strange combination of having real and intangible assets: pop bands are brand names in themselves, and at a given stage in their careers their name alone can practically gaurantee hit records. -- Richard Branson
Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers that only allow what is meaningful in their lives to pass through their filter. -- Simon Mainwaring
Brands and branding are the most significant gifts that commerce has ever made to popular culture. Branding has moved so far beyond its commercial origins that its impact is virtually immeasurable in social and cultural terms. -- Wally Olins
I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions of pounds you know, building their brands, whereas Virgin is already well-known around the world. -- Richard Branson
Brands are useful ways of short-handing practically anything - look at the way Tom Wolfe first used brand name lists to sharpen up a character and a situation. Look at the most brand-referenced novel, Bret Easton Ellis's 'Glamorama. -- Peter York
Brands are useful ways of short-handing practically anything - look at the way Tom Wolfe first used brand name lists to sharpen up a character and a situation. Look at the most brand-referenced novel, Bret Easton Ellis's 'Glamorama.' -- Peter York
Brands no longer own their message. They can try to control it, but they do not own it. Today, consumers own the message. What they say about a brand carries more weight than what the brand says about itself. -- Kim Garst
Brands are the solution, not the problem. Brands are how you sort out the cesspool. ... Brand affinity is clearly hard wired. It is so fundamental to human existence that it's not going away. It must have a genetic component. -- Eric Schmidt
Google is in a position where it doesn't even have to strive to become a hip, conscious choice. Brands are temporary fads. Functionality is forever. Google just has to 'be,' and everyone will end up there sooner or later. -- Douglas Rushkoff
Brands are faced with the daily challenge of massively scaling their outreach in order to build personal relationships. While this may seem like a contradiction in terms, it becomes much more possible when brands shift from push to pull dynamics in their marketing. -- Simon Mainwaring
Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals. -- Simon Mainwaring
The advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands, and their advertising partners, must wake up to this challenge and define themselves with clarity, consistency and authenticity. Otherwise they just might find themselves shouting in a ghost town. -- Simon Mainwaring
As evolutionary time is measured, we have only just turned up and have hardly had time to catch breath, still marveling at our thumbs, still learning to use the brand-new gift of language. Being so young, we can be excused all sorts of folly and can permit ourselves the hope that someday, as a species, we will begin to grow up. -- Lewis Thomas
Most brands started from a strong base and kept a strong belief. -- Daymond John
I am extremely involved in the design process of both my brands, Winter Kate and House of Harlow 1960. -- Nicole Richie
As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you. -- Tom Peters
My brands are an extension of me. They're close to me. It's not like running GM, where there's no emotional attachment. -- Jay-Z
Just as established products and brands need updating to stay alive and vibrant, you periodically need to refresh or reinvent yourself. -- Mireille Guiliano
Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own. -- Howard Schultz
At the age of eight I started getting into fashion, brands such as Tommy Hilfiger, Nautica and Ralph Lauren. But in 2005 I started wearing John Richmond jeans. -- ASAP Rocky
I work with brands that I personally connect with or personally use. For example, I was already driving the Suzuki Hayabusa long before I started endorsing Suzuki. -- Salman Khan
All fashion brands are about looking good. Being Human is also about doing good. And you can do good by the simple act of slipping into a t-shirt or a pair of jeans. -- Salman Khan
We think we're going to be especially strong in platform where we have our two platform brands: our database brand is the Oracle Database 12c, and our programming language brand is this thing called Java. -- Larry Ellison
In the 1940s, cigarettes would be shown in classy situations, endorsed by celebrities - real A-list Hollywood stars in America - the ads would make claims about tobacco quality or manufacturing science and, bizarrely, some brands had what almost amounted to health claims. -- Peter York
As I've progressed in my career, I've come to appreciate - and really value - the other attributes that define a company's success beyond the P&L: great leadership, long-term financial strength, ethical business practices, evolving business strategies, sound governance, powerful brands, values-based decision-making. -- Ursula Burns
Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty. Chinese brands score low on attributes such as 'sophisticated,' 'desirable,' 'innovative,' 'friendly,' and 'trustworthy.' -- Nirmalya Kumar
Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships with them. They must become architects of community, consistently demonstrating the values that their customer community expects in exchange for their loyalty and purchases. -- Simon Mainwaring
We have to treat smoking as a major public health issue. We have to reduce the extent to which young people start smoking, and one of the issues is the extent to which display of cigarettes and brands does draw young people into smoking in the first place. -- Andrew Lansley
The most potentially transformative impact of social media is its ability to encourage brands to marry profit and purpose. The reason brands participate is that such outreach earns those companies social currency enabling them to start or participate in conversations that connect them to consumers in meaningful ways. -- Simon Mainwaring
More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized. -- Simon Mainwaring
If you think about jeans or phones or television, we are used to new brands popping up right and left. But in the car industry, we grew up with Mercedes, BMW, General Motors, and Ford, and nobody can remember during his or her upbringing a new car brand coming to life. -- Henrik Fisker
We all have personal brands and most of us have already left a digital footprint, whether we like it or not. Proper social media use highlights your strengths that may not shine through in an interview or application and gives the world a broader view of who you are. Use it wisely. -- Amy Jo Martin
Perhaps the most powerful lesson other brands can learn from Nike is the need to act in accordance with the reality of the world we live in. In a mutually dependant, intimately connected global community facing several major crises, brands need to operate with an expanded definition of self-interest that includes the greater good. -- Simon Mainwaring
As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd. If you form a strategy without doing the research, your brand will barely float - and at the speed industries move at today, brands sink fast. -- Ryan Holmes
The interesting thing about the top 200 to 300 tweeters - a lot of them are musicians, actors, etc. LeBron James, etc. I think Lady Gaga is number one. But! They're not all celebrities. There's 'CNN Breaking News.' And the 'New York Times.' And other brands like Gary Vaynerchuk, who aren't really that known outside that world. -- Dick Costolo
Perhaps we should worry less about judging people for being Mormon or Baptist or Muslim or gay or straight or black or white or Latino or by their religious or political brands and worry more about electing thoughtful, serious and ethical politicians on both sides of the political isle who are willing to work together for progress. -- Charity Sunshine Tillemann-Dick
Rituals build brands. -- Martin Lindstrom
Quality brands never go bankrupt. -- Richard Branson
Behind good brands lie stakeholder companies. -- Will Hutton
Google loves brands - build one. -- David Naylor
The artists are now big brands. -- Russell Simmons
Sound an alarm! Advertising, not deals, builds brands. -- David Ogilvy
I love clothes. No brands want to dress me. -- Clara Mamet
Lean brands are the result of continually testing assumptions. -- Laura Busche
The currency of universal values make brands innately sharable. -- Simon Mainwaring
Even the richest of brands are robbed by poor character. -- Criss Jami
All human aspirations are opportunities for brands to build relationships. -- Laura Busche
People change, and so do their aspirations, and so should brands. -- Laura Busche
What brands can do brilliantly is broker change in people's lives. -- John Grant
I don't spend on expensive brands. I don't need foreign holidays. -- Om Puri
I try really hard to separate myself from other celebrity brands. -- Lauren Conrad
Most brands want to see their products used in creative ways. -- Brit Morin
Advertising is the way great brands get to be great brands. -- Al Ries
90% trust peers on social networks (even strangers); only 15-18% trust brands. -- Danny Brown
Even in the good sportswear, streetwear brands, you can't find that quality. -- Christophe Lemaire
Good character keeps good brand safely. Bad character destroys hard earned brands. -- Israelmore Ayivor
We know that those huge U.S. brands do have political sway. -- M.I.A.
Products are produced in the factory; brands are produced in our minds. -- Martin Lindstrom
When brands talk about themselves in real time, it's just boring faster. -- Jay Baer
Consumers are taking ownership of brands, and their referral power is priceless. -- Erik Qualman
Your customers are the customers of other brands who occasionally buy you. -- Andrew S. C. Ehrenberg
Ordinary people can spread good and bad information about brands faster than marketers. -- Ray Johnson
Many large brands are now just marketing machines for what's being made offshore. -- Chad Hurley
Telling stories on behalf of brands is what I've done all my life. -- Lee Clow
Stereotyping and generating brands around musicians I think contributes to their eventual demise. -- Squarepusher
We live in a time where brands are people and people are brands. -- Brian Solis
The brands that can connect with client in a real way will win. -- Gary Vaynerchuk
There is empirical evidence that leading brands that keep investing during recessions gain share. -- Ken Kaess
Content marketing represents the gap between what brands produce and what consumers actually want. -- Michael Brenner
If anything, the impact of digital technology is creating bigger brands and bigger superstars. -- Anita Elberse

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