Michael Brenner quotes:
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Content marketing represents the gap between what brands produce and what consumers actually want.
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There are three objectives for content marketing: reach engagement conversion. Define key metrics for each.
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Behind every piece of bad content is an executive who asked for it.
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If great content is the hero, then banners are the villain.
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Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.
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