Brian Solis quotes:

Twitter is your window to relevance , but Facebook is your home page for the Social Web

Social media is about sociology and psychology more then technology.

Information overload is a symptom of our desire to not focus on what's important. It is a choice.

Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.

The bottom line is that people are seeking answers and direction, not messages or sales pitches.

How do you become a thought leader? It starts with *being* a thought leader and then connecting the dots back to you.

Please repeat: Influence is Not popularity.

Welcome to a new era of marketing and service in which your brand is defined by those who experience it.

Actions speak louder than words. Businesses must act. Once the door to social consciousness is opened, bring the spirit of your company through it to affect change.

Experiences are everything. And businesses must create experiences that mean something. If necessity is the mother of invention, then vision is the father of innovation.

Effective engagement is inspired by the empathy that develops simply by being human.

Attention is a precious commodity.

Brands are no longer created; they are co-created.

In the digital space, attention is a currency. We earn it. We spend it

People align with movements they can believe in, and it is the human, intellectual, and financial investment in genuine content that defines experiences.

The future of marketing is not about technology

The new social landscape is rich with emotion.

Social media is less about technology and more about anthropology, sociology, and ethnography.

Twitter represents a collective collaboration that manifests our ability to unconsciously connect kindred voices through the experiences that move us. As such, Twitter is a human seismograph.

Perspective is a gift nowadays.

The more we remember that we are part of the networks as human beings, the more we can act as human beings and not as corporate functions.

To succeed in the business of the future we have to become the very people we are trying to reach

Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change.

It's not business to consumer, it's not business to business, it's people to people

The distance between who i am and who i want to be is separated only by my actions and words.

We cannot measure, what it is we do not know to value.

We live in a time where brands are people and people are brands.

The good thing about social media is it gives everyone a voice. The bad thing is â?¦ it gives everyone a voice.

It is only by walking in the digital footsteps of your customer that you can uncover a new landscape of opportunities for engagement as well as a new reality for your business.

Social media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people and peers.

Evolution is evolution - and it's happened before us and will continue after we're gone. But, what's taking place now is much more than change for the sake of change. The socialization of content creation, consumption and participation, is hastening the metamorphosis that transforms everyday people into participants of a powerful and valuable media literate society.

Twitter is a human seismograph

Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships,

While creating a social brand is a necessary endeavor, building a social business is an investment.

Social media is not owned by marketing.

Digital Darinism is already changing the landscape of business.

To understand the mindset of the connected consumer, one must realize that everything begins with search and intent.

Don't compete for the moment, compete for the future.

The next 10 years are either going to happen to us, or because of us.

Experiences shape experiences.

Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.