Building brands quotes:

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Haier, a Chinese brand, exemplifies the trend of emerging market companies building brands that are being accepted, if not recognized, by the Western consumer. -- Nirmalya Kumar
I think it is fair to say that the end goal might be a demand yet your focus when building brands should rarely focus on this objective. -- Martin Lindstrom
If marketers could uncover what is going on in our brains that makes us choose one brand over another-what information passes through our brain's filter and what information doesn't-well, that would be key to truly building brands of the future. -- Martin Lindstrom
Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand. -- Howard Schultz
When I started Netscape I was brand new out of college and all the aspects of building a business, like balance sheets and hiring people, were new to me. -- Marc Andreessen
I myself am a builder and get totally excited about building Yahoo! as a brand and building it into a bigger and better company. That's what I intend to do. -- Terry Semel
I've spent over 25 years in the television industry, the direct response industry. I met a lot of people and certainly learned the power of commercials and their brand building potential. -- Kevin Harrington
I thought a company that provides mutual-fund information could be a great business, because you could construct an effective moat by building large financial databases and customer lists and a strong brand name. -- Joe Mansueto
Some of history's cleverest business minds understood the power of share platforms, from the aggressive titans who made fortunes building the nation's railroads, to Conrad Hilton, who created the first premier brand of international hotels. -- Lisa Gansky
I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions of pounds you know, building their brands, whereas Virgin is already well-known around the world. -- Richard Branson
Winelibrary.tv was about building personal brand equity. It was a business move. Now, it was totally surrounded by a passion for wine, but I very much gave a lot of thought to doing a sports-video blog instead. -- Gary Vaynerchuk
The Seventies were just an interesting time for us because we were building the brand of the name but also varying the style of the music on each of the albums we did. Very creative time of us. -- Chris Squire
The biggest challenge is to build the team and start the company, while hiring people, raising money, building a brand which has no history, all at the same time. You're doing a lot of things that in an established company are already done. -- Henrik Fisker
Going forward, we are mindful of the challenges we face in the competitive retail landscape, but we have demonstrated that our concept of building compelling brands that focus on the customers' lifestyles can produce superior results. We will not waver from that concept. -- Richard Hayne
Jay Z is building a range of businesses just on the strength of his brand. Lady Gaga has formed really interesting partnerships. Justin Bieber and his manager Scooter Braun are investing in a number of different companies and also promoting them in many ways. -- Anita Elberse
Too many companies think they want to do a video blog to sell merchandise, but if you turn your site into QVC, you lose. I have an audience that trusts me. It's about building a global brand - not selling four more bottles of Pinot Grigio. -- Gary Vaynerchuk
I see what other people do and what songwriters don't. They don't get out and take care of themselves. Producers turn themselves into a massive brand. Songwriters tend to be under someone else's umbrella. If you're building your own legacy, it can't be under an umbrella. -- Ester Dean
Think about what people are doing on Facebook today. They're keeping up with their friends and family, but they're also building an image and identity for themselves, which in a sense is their brand. They're connecting with the audience that they want to connect to. It's almost a disadvantage if you're not on it now. -- Mark Zuckerberg
As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd. If you form a strategy without doing the research, your brand will barely float - and at the speed industries move at today, brands sink fast. -- Ryan Holmes

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