Mark Zuckerberg quotes:

Think about what people are doing on Facebook today. They're keeping up with their friends and family, but they're also building an image and identity for themselves, which in a sense is their brand. They're connecting with the audience that they want to connect to. It's almost a disadvantage if you're not on it now.

Facebook is really about communicating and telling stories... We think that people can really help spread awareness of organ donation and that they want to participate in this to their friends. And that can be a big part of helping solve the crisis that's out there.

There are people who are really good managers, people who can manage a big organization, and then there are people who are very analytic or focused on strategy. Those two types don't usually tend to be in the same person. I would put myself much more in the latter camp.

I mean, we've built a lot of products that we think are good, and will help people share photos and share videos and write messages to each other. But it's really all about how people are spreading Facebook around the world in all these different countries. And that's what's so amazing about the scale that it's at today.

My friends are people who like building cool stuff. We always have this joke about people who want to just start companies without making something valuable. There's a lot of that in Silicon Valley.

All of my friends who have younger siblings who are going to college or high school - my number one piece of advice is: You should learn how to program.

On engagement, we're already seeing that mobile users are more likely to be daily active users than desktop users. They're more likely to use Facebook six or seven days of the week.

I look at Google and think they have a strong academic culture. Elegant solutions to complex problems.

People have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people - and that social norm is just something that has evolved over time.

Right now, with social networks and other tools on the Internet, all of these 500 million people have a way to say what they're thinking and have their voice be heard.

In terms of doing work and in terms of learning and evolving as a person, you just grow more when you get more people's perspectives... I really try and live the mission of the company and... keep everything else in my life extremely simple.

Back, you know, a few generations ago, people didn't have a way to share information and express their opinions efficiently to a lot of people. But now they do. Right now, with social networks and other tools on the Internet, all of these 500 million people have a way to say what they're thinking and have their voice be heard.

I literally coded Facebook in my dorm room and launched it from my dorm room. I rented a server for $85 a month, and I funded it by putting an ad on the side, and we've funded ever since by putting ads on the side.

No one has done a study on this, as far as I can tell, but I think Facebook might be the first place where a large number of people have come out. We didn't create that - society was generally ready for that. I think this is just part of the general trend that we talked about, about society being more open, and I think that's good.

Facebook was not originally created to be a company. It was built to accomplish a social mission - to make the world more open and connected.

By giving people the power to share, we're making the world more transparent.

I got my first computer in the 6th grade or so. As soon as I got it, I was interested in finding out how it worked and how the programs worked and then figuring out how to write programs at just deeper and deeper levels within the system.

I actually do think you're seeing this trend towards organizations just caring more about their brand and engaging. And so I think Home Depot will want to humanize itself. I think that's a lot of why companies are starting blogs, are just giving more insight into what's going on with them.

Look at the way celebrities and politicians are using Facebook already. When Ashton Kutcher posts a video, he gets hundreds of pieces of feedback. Maybe he doesn't have time to read them all or respond to them all, but he's getting good feedback and getting a good sense of how people are thinking about that and maybe can respond to some of it.

The basis of our partnership strategy and our partnership approach: We build the social technology. They provide the music.

There is a huge need and a huge opportunity to get everyone in the world connected, to give everyone a voice and to help transform society for the future. The scale of the technology and infrastructure that must be built is unprecedented, and we believe this is the most important problem we can focus on.

What really motivates people at Facebook is building stuff that they're proud of.

I do everything on my phone as a lot of people do.

The companies that work are the ones that people really care about and have a vision for the world so do something you like.

I think that more flow of information, the ability to stay connected to more people makes people more effective as people. And I mean, that's true socially. It makes you have more fun, right. It feels better to be more connected to all these people. You have a richer life.

Advertising works most effectively when it's in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook - they share information with their friends, they learn about what their friends are doing - so there's really a whole new opportunity for a new type of advertising model within that.

When you give everyone a voice and give people power, the system usually ends up in a really good place. So, what we view our role as, is giving people that power.

The only meat I eat is from animals I've killed myself.

In addition to building better products, a more open world will also encourage businesses to engage with their customers directly and authentically. More than four million businesses have Pages on Facebook that they use to have a dialogue with their customers. We expect this trend to grow as well.

There are a few other things that I built when I was at Harvard that were kind of smaller versions of Facebook. One such program was this program called Match. People could enter the different courses that they were taking, and see what other courses would be correlated with the courses they are taking.

The real story of Facebook is just that we've worked so hard for all this time. I mean, the real story is actually probably pretty boring, right? I mean, we just sat at our computers for six years and coded.

I just think people have a lot of fiction. But, you know, I mean, the real story of Facebook is just that we've worked so hard for all this time. I mean, the real story is actually probably pretty boring, right? I mean, we just sat at our computers for six years and coded.

Games is probably the biggest industry today that has gone really social, right. I mean, the incumbent game companies are really being disrupted and are quickly trying to become social. And you have companies like Zynga.

The thing that we are trying to do at facebook, is just help people connect and communicate more efficiently.

The biggest risk is not taking any risk... In a world that changing really quickly, the only strategy that is guaranteed to fail is not taking risks.

A squirrel dying in front of your house may be more relevant to your interests right now than people dying in Africa.

Our goal is not to build a platform; it's to be cross all of them.

We have a pretty ambitious goal for the world. What we think will make the Web better. What we think will make all these businesses that integrate with us run more effectively. I think if we stay focused on doing that, that's really the main thing that we need to do.

Move fast and break things. Unless you are breaking stuff, you are not moving fast enough.

We just cared more about connecting the world than anyone else. And we still do today

We are so fortunate that our work in connecting the world through Facebook has given us the ability to give back to our local community, our country and the world -- and to work to improve education, health care and internet access for everyone, to serve our community in San Francisco, we can think of no better place to focus than The General.

Connecting the world is really important, and that is something that we want to do. That is why Facebook is here on this planet.

The Hacker Way is an approach to building that involves continuous improvement and iteration. Hackers believe that something can always be better, and that nothing is ever complete.

Mobile is a lot closer to TV than it is to desktop.

Don't discount yourself, no matter what you're doing,

When I started Facebook from my dorm room in 2004, the idea that my roommates and I talked about all the time was a world that was more open.

I think a simple rule of business is, if you do the things that are easier first, then you can actually make a lot of progress.

I updated my grilling app, iGrill, today and it now has Facebook integration that lets you see what other people are grilling right now around the world. Awesome.

I'm trying to make the world a more open place by helping people connect and share.

Helping a billion people connect is amazing, humbling and by far the thing I am most proud of in my life.

Nothing influences people more than are commendation from a trusted friend.

In a world that's changing so quickly, you're guaranteed to fail if you don't take any risks.

Having two identities for yourself is an example of a lack of integrity.

The days of you having a different image for your work friends or co-workers and for the other people you know are probably coming to an end pretty quickly. Having two identities for yourself is an example of a lack of integrity.

This is a perverse thing, personally, but I would rather be in the cycle where people are underestimating us. It gives us latitude to go out and make big bets that excite and amaze people.

There have been misperceptions that we're trying to make all the information open on Facebook, and that's completely false. There are big buckets of information that we recommend that you share with only your friends privately. Then some of the more basic information, we recommend that that's visible to everyone.

We used to write this down by saying, 'move fast and break things.' And the idea was, unless you are breaking some stuff you are not moving fast enough. I think there's probably something in that for other entrepreneurs to learn which is that making mistakes is okay. At the end of the day, the goal of building something is to build something, not to not make mistakes.

I think there's confusion around what the point of social networks is. A lot of different companies characterized as social networks have different goals - some serve the function of business networking, some are media portals. What we're trying to do is just make it really efficient for people to communicate, get information and share information.

My number one piece of advice is: you should learn how to program.

Today we can only hear the voices and witness the imaginations of one-third of the world's people. We are all being robbed of the creativity and potential of the two-thirds of the world not yet online. Tomorrow, if we succeed, the Internet will truly represent everyone.

If you just work on stuff that you like and you're passionate about, you don't have to have a master plan with how things will play out.

People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.

I'd like to show an improved product rather than just talk about things we might do.

My goal was never to just create a company. A lot of people misinterpret that, as if I don't care about revenue or profit or any of those things. But what not being just a company means to me is not being just that - building something that actually makes a really big change in the world.

Move fast, take risks, it's okay to try big things you're better off trying something and having it not work and learning from that than having not done anything at all.

We also have a dog. His name's Beast. He's a sheepdog. He's super cute. I love him.

I started the site when I was 19. I didn't know much about business back then.

The real question for me is, do people have the tools that they need in order to make those decisions well? And I think that it's actually really important that Facebook continually makes it easier and easier to make those decisions... If people feel like they don't have control over how they're sharing things, then we're failing them.

I don't hate anybody. The Winklevi aren't suing me for intellectual property theft. They're suing me because for the first time in their lives, the world didn't work the way it was supposed to for them.

When I was in college I did a lot of stupid things and I don't want to make an excuse for that. Some of the things that people accuse me of are true, some of them aren't. There are pranks, IMs.

Facebook is inherently viral.

The US government should be the champion for the internet, not a threat. They need to be much more transparent about what they're doing, or otherwise people will believe the worst.

I don't have an alarm clock. If someone needs to wake me up, then I have my BlackBerry next to me.

Facebook is uniquely positioned to answer questions that people have, like, what sushi restaurants have my friends gone to in New York lately and liked? These are queries you could potentially do with Facebook that you couldn't do with anything else, we just have to do it.

Facebook is inherently viral. There are lots of sites that include a contact importer, and for lots of them it doesn't really make sense. For Facebook it fits so well. It wasn't until a few years in that we started building some tools that made it easier to import friends to the site. That was a huge thing that spiked growth.

We want Facebook to be one of the best places people can go to learn how to build stuff. If you want to build a company, nothing better than jumping in and trying to build one. But Facebook is also great for entrepreneurs/hackers. If people want to come for a few years and move on and build something great, that's something we're proud of.

For the first time we're allowing developers who don't work at Facebook to develop applications just as if they were. That's a big deal because it means that all developers have a new way of doing business if they choose to take advantage of it. There are whole companies that are forming whose only product is a Facebook Platform application.

At Facebook, we build tools to help people connect with the people they want and share what they want, and by doing this we are extending people's capacity to build and maintain relationships.

People at Facebook are fairly used to the press being nice to us or not nice to us.

We're running the company to serve more people.

This is our commitment to users and the people who use our service, is that Facebook's a free service. It's free now. It will always be free. We make money through having advertisements and things like that.

[Facebook] is shaping a broader web. If you look back for the past five or seven years, the story about social networking has really been about getting people connected... But if you look forward for the next five years, I think that the story people are going to remember five years from now isn't how this one site was built; it is how every single service that you use is now going to be better with your friends.

A guy who makes a new chair doesn't owe money to everyone who ever built a chair.

A lot of the time the experts, the people who are supposed to be able to tell you what to do, will tell you that you can't do something even when you know you can. And a lot of the time it's your friends ... who tell you you can do it.

Advertising works most effectively when it's in line with what people are already trying to do.

AI systems will enable doctors to diagnose diseases and treat people better, so blocking that progress is probably one of the worst things you can do for making the world better.

Almost any mistake you can make in running a company, I've probably made

And connected is helping people stay in touch and maintain empathy for each other, and bandwidth.

Berlin definitely has one of the most vibrant of the startup scenes that I have seen. Not really just across Europe, but across the whole world in terms of cities. It's an interesting dynamic.

Berlin is one of my favorite cities in the world. I feel like the energy is very youthful. It has such an important history, including its recent history of unification.

Betting completely on HTML5 is one of the, if not THE biggest strategic mistake we've made.

Books allow you to fully explore a topic and immerse yourself in a deeper way than most media today. I'm looking forward to shifting more of my media diet towards reading books.

Building a mission and building a business go hand in hand.

Building a mission and building a business go hand-in-hand. It is true that the primary thing that makes me excited about what we're doing is the mission, but I also think, from the very beginning, we've had this healthy understanding which is that we need to do both.

Companies face a handful of different risks, whether it is competitors or different market environments. But I think that people focus way too much on competitors and not enough on their own execution.

Connecting everyone is going to be something that no single company can do by themselves. So I'm really glad that they and a lot of other companies are working on this.

Connectivity just can't be a privilege for people in the richest countries. We believe that connecting everyone in the world is one of the great challenges of our generation, and that's why we are happy to play whatever small part in that that we can.

Critics worry that if we spend time paying attention to that new kind of media or technology instead of talking to each other that that is somehow isolating. But humans are fundamentally social. So I think in reality, if a technology doesn't actually help us socially understand each other better, it isn't going to catch on and succeed.

Don't discount yourself, no matter what you're doing. Everyone has a unique perspective that they can bring to the world.

Every application will be designed from the ground up to use real identity and friends.

Facebook is all about information and helping people share it.

Find that thing you are super passionate about.

Find that thing you are super passionate about. A lot of founding principles of Facebook are that if people have access to more information and are more connected, it will make the world better; people will have more understanding, more empathy. That's the guiding principle for me. On hard days, I really just step back, and that's the thing that keeps me going.

Free basic internet access should be like dialing 911 in the US or 100 in India.

Google, I think, in some ways, is more competitive and certainly is trying to build their own little version of Facebook.

Hollywood has nothing to do with real life.

I actually remember very specifically the night that I launched Facebook at Harvard. I used to go out to get pizza with a friend who I did all my computer science homework with. And I remember talking to him and saying I am so happy we have this at Harvard because now our community can be connected but one day someone is going to build this for the world.

I don't want to be in a situation where I have to leave some other commitment or worse I am rude and someone else has to support my stuff. I stopped coding for Facebook a while ago.

I generally think if you do good things for people in the world, that comes back and you benefit from it over time.

I hope that Facebook and other Internet technologies were able to help people, just like we hope that we help them communicate and organize and do whatever they want to every single day, but I don't pretend that if Facebook didn't exist, that this wouldn't even be possible. Of course, it would have.

I know it sounds corny, but I'd love to improve people's lives, especially socially"¦ Making the world more open is not an overnight thing. It's a ten-to-fifteen-year thing.

I like to pride myself on thinking pretty long term, but not that long term.

I made so many mistakes in running the company so far, basically any mistake you can think of I probably made. I think, if anything, the Facebook story is a great example of how if you're building a product that people love you can make a lot of mistakes

I mostly built stuff that I liked.

I personally don't invest in a lot of companies because I think it would be a conflict of interest and Facebook doesn't typically either.

I think as a company, if you can get two things right--having a clear direction on what you are trying to do and bringing in great people who can execute on the stuff--then you can do pretty well.

I think I've grown and learned a lot

I think people tend to be worried about every new technology that comes along.

I think that people just have this core desire to express who they are. And I think that's always existed.