Branding and advertising quotes:

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The Internet and Yahoo are firmly established as 'must buys' for brand advertising. -- Terry Semel
Yahoo! is the only company with both scale and leadership in branded and search advertising. -- Terry Semel
When you invest in high-quality brands, it pays off with high-quality audiences and, ultimately, high-quality advertising rates. -- Jim Bankoff
When you think of a brand, you should immediately understand it from the advertising attitude, from the words and visuals. -- George Lois
Marmite - like that other little black-jar job, Bovril - is so much a Mark 1 staple-of-Empire brand, so much part of the Edwardian world of enamel advertising signs, the history of grin-and-bear-it industrial food. -- Peter York
Google is a consumer brand and people need to be comfortable. If we were just an advertising brand we wouldn't have the same concerns. We've always tried to promote transparency and choice among our users. -- Susan Wojcicki
Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values. -- Simon Mainwaring
Brand-Dropping' is the term that the Kluger Agency coined to describe discreetly advertising by product mentioning in song, and we feel we can make this the way of the future without jeopardizing any artist's creative outlet or typical style. -- Adam Kluger
Google did a great job hacking the Web to create search - and then monetizing search with advertising. And Apple did a great job humanizing hardware and software so that formerly daunting computers and applications could become consumer-friendly devices - even a lifestyle brand. -- Douglas Rushkoff
Most advertisers spend millions upon millions of dollars to buy commercial time during the Super Bowl, and millions in creating eye-popping ads, hoping to create catchy, unforgettable commercials. Unfortunately, most Super Bowl commercials end up being unmemorable. Costly mistakes for brands and creative flameouts for advertising firms. -- Peter Diamandis
The advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands, and their advertising partners, must wake up to this challenge and define themselves with clarity, consistency and authenticity. Otherwise they just might find themselves shouting in a ghost town. -- Simon Mainwaring
Boxes and rectangles on the side or top of a website simply do not deliver against brand advertising goals. Like it or not, boxes and rectangles have for the most part become the province of direct response advertising, or brand advertising that pays, on average, as if it's driven by direct response metrics. -- John Battelle
I think the adoption rate with respect to social media and how companies leverage that varies by the company. Cisco is probably a leader in the space. A lot of times, we actually use virtual ways to communicate our brand and do some of our advertising, first on the social space, then we do on physical advertising. -- Padmasree Warrior

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