Susan Wojcicki quotes:

Today, most young women are exposed to technology at a very young age, with mobile phones, tablets, the Web or social media. They are much more proficient with technology than prior generations since they use it for all their school work, communication and entertainment.

First there's my role just as an executive being responsible for advertising, regardless of gender. I think that's a position that I take seriously. That's the first role. But I think for my role as a woman at Google, you try to set a good example and be a role model for the other women in the organization.

There are lots of people in the Silicon Valley who are interested in working at a fast-moving, dynamic company like Google. Not just my family members.

I'm excited about the opportunities with mobile phones and being able to receive information on the go and relevant to what I'm doing at that moment in time.

It's important for me to show my children the richness of life and be a role model. I find that my organizational and management skills are tested more at home than at work!

At the end of the day, both men and women who become CEOs have showed tenacity and hard work to succeed in their careers. It takes not just skills but also extreme dedication and commitment. And regardless of gender, CEOs are measured by the same criteria - the growth and success of the business.

I have tried to be a leader. I have tried in my role of being one of the first women at Google, let alone the first woman to have a baby, to really try to set the tone that this is a great place to work for diversity reasons.

Work smart. Get things done.

I am responsible for creating and overseeing the future products that make up Google Advertising.

My first job after college was at Magic Quest, an educational software startup company where I was responsible for writing the content. I found that job somewhat accidentally but after working there a few weeks and loving my job, I decided to pursue a career in technology.

I have tried in my role of being one of the first women at Google, let alone the first woman to have a baby, to really try to set the tone that this is a great place to work for diversity reasons.

Let's face it: Engineering companies in general have more men than women. Google has tried really hard to recruit women. On the other hand, we have a standard. Google tries to recruit the best engineers.

Generally, our approach with products at Google is to first develop the right user base and then to figure out what's the right experience for the ads.

I think the phone is a really personal device in a lot of ways. If you drop your phone or lose it there's a moment of panic. On the other hand there's a lot of control that users have.

Google has been doing well. As much as possible we're trying to share back with the employees. They will continue to create a lot of value.

Work smart. Get things done. No nonsense. Move fast.

Ads get a bad reputation sometimes because they're not useful. They're not relevant, or slow.

The great thing about the Internet is you can launch a product, and within just a few hours, people will tell you what they think about it.

We are a consumer company and our success is directly linked to our users trusting us. Therefore we have the same incentive as the user: they want to see relevant advertising so their experience of Google is positive and we want to deliver it.

Though we do need more women to graduate with technical degrees, I always like to remind women that you don't need to have science or technology degrees to build a career in tech.

People don't understand the logistics of advertising. To have the ads purchased and run, you need to have a series of products that work together.

Google is fascinating, and the book isn't finished. I'm creating, living, building, and writing those chapters.

People at different stages of their lives are doing different things, and they're all using Google.

People used to say that advertising wasn't in Google's DNA, and that's obviously not true anymore. They used to say that display advertising isn't in Google's DNA, and that's not true any more.

Learning to code makes kids feel empowered, creative, and confident. If we want our young women to retain these traits into adulthood, a great option is to expose them to computer programming in their youth.

I think we have to recognize as an industry that users have a lot more choices and can click away to a lot more media. As a result, the advertising we create really needs to be something users want to see.

Google is a consumer brand and people need to be comfortable. If we were just an advertising brand we wouldn't have the same concerns. We've always tried to promote transparency and choice among our users.

Advertising is very simple in a lot of ways. Advertisers go where the users go, and users are choosing to spend a lot more time online.

Right now, offline and online are coming together because of smartphones.

Many women assume they can't be good mothers and have challenging careers at the same time, so they might give up trying to do both as they get to a crucial point in their career. Although it can be hard at times, it's important for women to recognize the benefits of working outside the home.

I love taking an idea... to a prototype and then to a product that millions of people use.

My most radical shift was leaving Intel and joining Google, a small startup at the time, even though I was pregnant.

People don't understand the logistics of advertising.

Mobile is an incredibly fast-growing market and will continue to be.

My smartest move was joining Google. It wasn't obvious at the time that it would be a good decision. A lot of people, many of my friends, advised me against it.

As a kid growing up, this was sometimes a little bit intimidating to have a mom who was always, like, speaking up and always saying something that might be kind of controversial . . . . The thing I think that we got out of that that was really good was, like, we weren't afraid to make waves.

Engineering is a jeans and hoodie culture, and sales is more formal.

From phones to cars to medicine, technology touches every part of our lives. If you can create technology, you can change the world.

I have had a lot of setbacks that I have learned from.

Rarely are opportunities presented to you in a perfect way. In a nice little box with a yellow bow on top. 'Here, open it, it's perfect. You'll love it.' Opportunities -- the good ones -- are messy, confusing and hard to recognize. They're risky. They challenge you.

The main motivations were to try to leverage Google's expertise with large computer systems and to try to give something back to science

The reason I like my job is that I have this desire to create. I have this desire to create things and build things, and Google has enabled me to build and create things and to build products that are used by people all over the globe.

There are unlimited opportunities for display advertising. In fact, we're in the process of massive change in the display industry - how it's bought, how it's sold, and how it's targeted.

Things are always changing. Part of being successful here is being comfortable with not knowing what's going to happen.