Brand experience quotes:

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  • What people don't realize is that Tinder built a brand on more than the experience of the swipe. -- Sam Yagan
  • As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service. -- John Sculley
  • Advertisers now have a highly targeted opportunity for aligning their brands alongside the entertainment experience people are enjoying on YouTube. -- Chad Hurley
  • If you're Burberry or Gucci, you're not going to run a banner ad. To get brand ad dollars to move to digital, you need to create a beautiful experience. -- Mike McCue
  • Only a consistent, ongoing, deep experience can make a lasting media brand: one that has a commitment from a core community and the respect of a larger reading public. -- John Battelle
  • When a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no distinction between brand, product, service and experience. -- Maurice Saatchi
  • I am extremely excited to develop and design a brand representative of my life, experiences and style. Working closely with Cherokee will help establish a worldwide presence with best-in-class retailers and category leaders. -- Alessandra Ambrosio
  • Ultimately, it's possible that social media platforms will be designed as templates that the users themselves customize in terms of the best way to express their community and experience of life, and brands will have to simply follow suit. -- Simon Mainwaring
  • My first experiences of academic friendship made me smile in after years when I looked back on them. But my circle of acquaintances had gradually grown so large that it was only natural new friendships should grow out of it. -- Georg Brandes
  • The grand scale and immersive nature of The IMAX Experience gives 'Spiderwick' a brand new level of excitement. In IMAX theatres, fans will be drawn into the movie even further and feel as if they are actually part of the story. -- Mark Canton
  • I believe that all brands will become storytellers, editors and publishers, all stores will become magazines, and all media companies will become stores. There will be too many of all of them. The strongest ones, the ones who offer the best customer experience, will survive. -- Natalie Massenet
  • If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.' -- Max Levchin
  • How much do you as a consumer value a positive experience with a brand or its customer service department? How willing are you to share that with your friends? How inclined are you to let that person know that you're interaction with them was positive? -- Simon Mainwaring
  • They already know all about brands... but what 16- and 17-year-olds won't necessarily have is experience of the world of work. The more that businesses get involved with schools, the better, because businesses sometimes complain that students don't have what they require to succeed in work. -- Philip Green
  • I'm committed to increasing long-term value for shareholders and am confident we will continue to do so through the successful execution of our core strategic priorities: the creation of high quality, branded content and experiences, the use of technology, and creating growth in numerous and exciting international markets. -- Bob Iger
  • The experience that a publication creates for its audience is the very essence of that publication's brand - and without deep engagement, that publication's brand will be weak. A good publication is a convener and an arbiter - it expresses a core narrative that becomes a badge of sorts for its readership. -- John Battelle
  • Some of the greatest reality television we ever had was the moon landings. When you think about it, that was human emotion and people, unscripted, working with each other - and millions and millions of people around the world, glued to their television sets to share real-time in a brand new, fascinating human experience. -- Chris Hadfield
  • Everything you do on Facebook will affect what comes in your view in the future. If you like crappy things that you don't care about, you'll see more crappy brands that you don't care about in the future, and it might even affect your experiences when you walk into bars, churches, schools, shopping malls, etc. -- Robert Scoble
  • I tell young entrepreneurs to use the leader in their industry and as a benchmark as they work to create their own brand. Don't look at what your competition is doing - if you emulate the leader in your industry, you will achieve a higher level of engagement with consumers and make their buying experience richer. -- Steve Stoute
  • Managers of hospitals over the years have been increasingly recruited from outside the health service, and although their experience of running a supermarket chain might allow them to balance the books, it does not mean they have any insight into how a ward should be managed and patients best served. -- Jo Brand
  • A brand is the promise of an experience. -- Alexander Isley
  • pain always feels brand new no matter how much experience you've had with it! -- Michael Baisden
  • A brand is essentially a container for a customer's complete experience with the product or company. -- Sergio Zyman
  • Welcome to a new era of marketing and service in which your brand is defined by those who experience it. -- Brian Solis
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