Alexander Isley quotes:

Good design encourages a viewer to want to learn more.

Get in over your head as often and as joyfully as possible.

The way something looks is the last thing we figure out

If you look at any designer you admire, whose work inspires you, and whose approach somehow resonates with you, I promise you'll find a person who does not think of what they do as just their job

A brand is the promise of an experience.

We spend a lot of effort trying to make things look effortless.