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Consumers have not been told effectively enough that they have huge power and that purchasing and shopping involve a moral choice. -- Anita Roddick
What really decides consumers to buy or not to buy is the content of your advertising, not its form. -- David Ogilvy
Amazon.com strives to be the e-commerce destination where consumers can find and discover anything they want to buy online. -- Jeff Bezos
Economic depression cannot be cured by legislative action or executive pronouncement. Economic wounds must be healed by the action of the cells of the economic body - the producers and consumers themselves. -- Herbert Hoover
Consumers never complain about ads being too smart. -- Lee Clow
The consumer isn't a moron; she is your wife. -- David Ogilvy
I'm not going to conform to some consumer need. -- Billie Joe Armstrong
Consumers want a better world, not just better widgets. -- Simon Mainwaring
Consumers do not buy products. They buy product benefits. -- David Ogilvy
Consumers are increasingly feeling that they are being taken for a ride. -- Larry Craig
Consumers are taking ownership of brands, and their referral power is priceless. -- Erik Qualman
Most women's magazines simply try to mold women into bigger and better consumers. -- Gloria Steinem
Today's gasoline prices are taking a severe toll on Americans' pocketbooks. Consumers are anxious. -- Pete Domenici
In our rich consumers' civilization we spin cocoons around ourselves and get possessed by our possessions. -- Max Lerner
The corporate lobby in Washington is basically designed to stifle all legislative activity on behalf of consumers. -- Ralph Nader
Lawsuit abuse is a major contributor to the increased costs of healthcare, goods and services to consumers. -- Charles W. Pickering
Neoclassical economics insists that advertising cannot force consumers to buy anything they don't already want to buy. -- Christopher Lasch
Competition is not only the basis of protection to the consumer, but is the incentive to progress. -- Herbert Hoover
Businesses want to think in terms of categories. Consumers want us to think in terms of their needs. -- Clayton Christensen
Consumers do not view communications in isolation. They bring with them all their past brand experiences and associations. -- Josh Hunt
Consumers have to understand that the purpose of these claims is to get them to buy the product. -- Marion Nestle
I say to consumers: instead of relying totally on critics, drink what you like and like what you drink. -- Robert Mondavi
Consumers don't think how they feel. They don't say what they think and they don't do what they say. -- David Ogilvy
Consumers deserve to know exactly what they're getting for their money when they sign-up for a 4G data plan. -- Anna Eshoo
Consumers all over the world will be able to flip open their phones and see their favorite Warner Music videos. -- Judy McGrath
Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on. -- David Ogilvy
Americans pay up to 1,000 percent more to fill their prescriptions than consumers in other countries - that is an alarming statistic. -- Ken Salazar
Consumers desiring a better world have already achieved some successes in this regard, helping to transform several industries from the ground up. -- Simon Mainwaring
Many people want the government to protect the consumer. A much more urgent problem is to protect the consumer from the government. -- Milton Friedman
American consumers have no problem with carcinogens, but they will not purchase any product, including floor wax, that has fat in it. -- Dave Barry
Consumers presented with six choices on an item were twice as likely to buy as consumers overwhelmed with 24 varieties of the same item. -- Sheena Iyengar
Consumers who are thinking of opening one of these no-limit credit cards may want to think how deeply their scores will be affected. -- Craig Watts
Consumers, unlike voters, expect an immediate response to their concerns; and companies, unlike governments, do not have the luxury of a mid-term lull. -- Noreena Hertz
Consumers no longer want only a great product - they want to buy products from companies that align with their own character and values. -- Muhtar Kent
Consumers around the world are more aware of the multiple global crises we face than ever before, thanks to information found on the Internet. -- Simon Mainwaring
Consumers are going to have get used to eating less meat - to paying more for better quality meat and eating significantly less of it. -- Jonathan Safran Foer
It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy. -- David Ogilvy
Our personal consumer choices have ecological, social, and spiritual consequences. It is time to re-examine some of our deeply held notions that underlie our lifestyles. -- David Suzuki
If a product is more expensive than another one and more sustainable in ecology, consumers will not buy it. We're in a very sharp competitive market. -- Jean-Claude Van Damme
Consumers today are less responsive to traditional media. They are embracing new technologies that empower them with more control over how and when they are marketed to. -- Jim Stengel
This crisis is not just a crisis. Consumers are understanding for the first time that [their] degree of personal happiness doesn't rise past a certain earnings threshold. -- Fernando Rodes Vila
Strategy doesn't change when hard times arrive. Consumers' willingness to try, and to stay loyal, remains, the goal. Winners know this; their brand focus and strategy remains consistent. -- Andrew Seth Pringle-Pattison
Right now, every American is affected by high energy prices. Working families, small businesses and consumers across the country are feeling the pinch with no end in sight. -- Dan Lipinski
Please, please, stop referring to yourselves as 'consumers.' OK? Consumers are different than citizens. Consumers do not have obligations, responsibilities and duties to their fellow human beings. -- James Howard Kunstler
That's the premise of the Saudi Arabians. He's holding the president's hand with one. In the other hand, he's got his hand in the pocket of American consumers -- Ed Markey
Consumers view of you is not about how they compare you to other banks. It's about how they compare you to all of the other businesses they experience. -- Jim Gilmore
Consumers of meat, eggs and dairy products might well ask what they are supporting. Do farmers care about anyone but themselves? Can't anyone see the cow for the cheese? -- Ingrid Newkirk
America must be the teacher of democracy, not the advertiser of the consumer society. It is unrealistic for the rest of the world to reach the American living standard. -- Mikhail Gorbachev
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace. -- David Ogilvy
Consumers are freeing up an enormous amount of time that they were spending with stereotypical old media, and clearly, that time is going primarily two places: videogames and online. -- Marc Andreessen
We believe that within five years, 96 percent of British consumers will have access to the Internet, whether it be through a personal computer, a set-top box or a mobile phone. -- Richard Branson
Consumers get used to reading and understanding their credit card contracts, their mortgages, their check overdraft agreements, those are good things. That puts power back in the hands of consumers. -- Elizabeth Warren
The junk merchant doesn't sell his product to the consumer, he sells the consumer to his product. He does not improve and simplify his merchandise. He degrades and simplifies the client. -- William S. Burroughs
Consumers going through foreclosure typically will see their credit scores drop, raising longer-term questions about their ability to rebound financially and perhaps pursue a more sustainable home purchase at some later point. -- Ben Bernanke
Consumers are empowered by Yelp and tools like it: before, when they had a bad experience, they didn't have much recourse. They could fume, but often nothing else other than tell their friends. -- Jeremy Stoppelman
Consumers deserve the right to know what's in their food - and obviously, most people want that choice. It's hard to see how more knowledge about the products we eat every day can hurt us. -- Michael Specter
Consumers around the world always want something unexpected and exciting, and that's what drives me. I love the challenge of reinterpreting my designs in new ways each season to keep the "prep look" modern and fresh. -- Tommy Hilfiger
As president of Common Cause, I joined a coalition of groups ranging from the Christian Coalition to Consumers Union, and we went to Congress with over a million signatures asking that Net Neutrality be made law. -- Chellie Pingree
Consumers could be in for an even sweeter deal, either getting discounts from retailers for using the PIN debit cards or being rewarded by card network by winning money back for using the signature debit cards. -- David Robertson
We do a lot of consumer research. Consumers believe the smartphone will be the remote, meaning that it will orchestrate a lot of things. So maybe you will take your connectivity with you to the car. -- Hans Vestberg
Consumers now have a voice. And the fact that consumers can be creators, producers and distributors means they can push back against brands to punish them for their socially irresponsible behavior or reward them for their responsible behavior. -- Simon Mainwaring
The demand for organic food is growing at a remarkable rate. Consumers have made it clear that they want organic produce and every sector of the food chain is responding, with the kind of results we have just seen. -- Prince Charles
One of the hugest ways that will make an impact, which is only in its infancy right now, is corporate accountability. Consumers at the buying point saying, 'Can you certify to me that this product is slavery-free?' And most cannot right now. -- Mira Sorvino
Consumers can choose from hundreds of channels today, including dozens for kids. At a time of dwindling resources, we don't need to be subsidizing PBS. It's time for Big Bird the mooch to compete with 'Dora the Explorer' and 'Bob the Builder.' -- Mark McKinnon
As consumers and as voters we can say 'no' to rogue economics and demand regulation. -- Loretta Napoleoni
What's great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. -- Andy Warhol
When consumers purchase a Toyota, they are not simply purchasing a car, truck or van. They are placing their trust in our company. -- Akio Toyoda
As history has repeatedly proven, one trade tariff begets another, then another - until you've got a full-blown trade war. No one ever wins, and consumers always get screwed. -- Mark McKinnon
A lot of consumers actively enjoy advertising, especially fashion print ads and clever TV commercials. The nostalgic cable channel TVLand features not only vintage shows but also vintage commercials. -- Virginia Postrel
To bring out a new technology for consumers first, you just had a very long road to go down to try to find people who actually would pay money for something. -- Marc Andreesen
When a positive exchange between a brand and customers becomes quantifiable metrics, it encourages brand to provide better service, customer service to do a better job, and consumers to actively show their gratitude. -- Simon Mainwaring
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Crony capitalism is much easier than competing in an open market. But it erodes our overall standard of living and stifles entrepreneurs by rewarding the politically favored rather than those who provide what consumers want. -- Charles Koch
We used to think that the enterprise was the hardest customer to satisfy, but we were wrong. It turns out, consumers are harder than the enterprise because the consumer will not give you a second chance. -- Eric Schmidt
If you have 50 different plug types, appliances wouldn't be available and would be very expensive. But once an electric outlet becomes standardized, many companies can design appliances, and competition ensues, creating variety and better prices for consumers. -- Bill Gates
Flexible supply chains are great for multinationals and consumers. But they erode already thin profit margins in developing-world factories and foster a pell-mell work environment in which getting the order out the door is the only thing that matters. -- James Surowiecki
And this thesis is somewhat connected with general social and political observations, because it establishes the fact that the number of consumers is considerably larger than the number of producers, a fact which exercises a not inconsiderable social and political pressure. -- Hjalmar Schacht
Critics of consumer capitalism like to think that consumers are manipulated and controlled by those who seek to sell them things, but for the most part it's the other way around: companies must make what consumers want and deliver it at the lowest possible price. -- James Surowiecki
Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships with them. They must become architects of community, consistently demonstrating the values that their customer community expects in exchange for their loyalty and purchases. -- Simon Mainwaring
Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty. Chinese brands score low on attributes such as 'sophisticated,' 'desirable,' 'innovative,' 'friendly,' and 'trustworthy.' -- Nirmalya Kumar
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea. -- David Ogilvy
The most potentially transformative impact of social media is its ability to encourage brands to marry profit and purpose. The reason brands participate is that such outreach earns those companies social currency enabling them to start or participate in conversations that connect them to consumers in meaningful ways. -- Simon Mainwaring
What's great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you can know that the President drinks Coke. Liz Taylor drinks Coke, and just think, you can drink Coke, too. -- Andy Warhol
Society has a hyper emphasis on thin, and that trend comes from the consumers - it does not come from the fashion industry. The fashion industry needs to make money; that's what we do. If people said, 'We want a 300 pound purple person,' the first industry to do it would be fashion. -- Kelly Cutrone
The police can't protect consumers. People need to be more aware and educated about identity theft. You need to be a little bit wiser, a little bit smarter and there's nothing wrong with being skeptical. We live in a time when if you make it easy for someone to steal from you, someone will. -- Frank Abagnale
If you wait for customers to tell you that you need to do something, you're too late. Good business leaders should be half a step ahead of what customers want, i.e. they don't actually quite know they want it. That's what innovation's about. With Plan A, we didn't wait for the consumers to tell us. -- Stuart Rose
Women are underserved and underestimated as consumers. -- Geraldine Laybourne
We need to listen to consumers' needs -- Sumner Redstone
Small banks that lend to consumers are fine. -- Michael Hudson
I think people should be consumers of journalism. -- Andrew Vachss
American consumers benefit from free trade and investment. -- John Shadegg
We must become expressions of, not consumers of, realization. -- Adyashanti
We are all consumers and should all be producers. -- Charles Lindbergh
The market economy-capitalism-is a social system of consumers' supremacy. -- Ludwig von Mises
We're consumers. We are by-products of a lifestyle obsession... -- Brad Pitt
The goose lays the golden egg. Payrolls make consumers. -- George M. Humphrey
We are people with lives, not consumers with lifestyles. -- Lily Tomlin
If consumers make better choices, the marketplace will change. -- Mike Huckabee
Democrats don't represent the taxpayers, they represent the tax-consumers... -- Glenn Reynolds
There's no question that consumers are looking for value today. -- Irene Rosenfeld
Restaurants that have health-conscious consumers will pay attention to this. -- Marion Nestle
Americans used to be 'citizens.' Now we are 'consumers. -- Vicki Robin
You can do more with 12 disciples than with 1,200 religious consumers. -- Alan Hirsch
It isn't the consumers' job to know what they want. -- Steve Jobs
How most consumers collect and interpret health information has changed. -- James Heywood
To offset a depersonalized society, consumers crave recognition of their individuality. -- Faith Popcorn
We're over-delivering value against other choices I think consumers can get. -- Don Mattrick
We believe we are the consumers, but we are the consumed. -- Bryant McGill
Among many U. S. wine consumers, California holds a strong position. -- Pete Rose
It's not the consumers' job to figure out what they want -- Steve Jobs
Also, many consumers consider a critic to be like God Almighty. -- Robert Mondavi
All of us as citizens have to be consumers and judges. -- Susan Rice
We believe we are the consumers, but we are the consumed. -- Bryant McGill
Companies shouldn't use the law to prevent consumers from doing something legal. -- Jon Johansen
Today the future occupation of all moppets is to be skilled consumers. -- David Riesman
Committees are consumers and sometimes sterilizers of ideas, rarely creators of them. -- Henry A. Kissinger
As universities have turned into businesses, so students have turned into consumers. -- Kenan Malik
Competition does a much more effective job than government at protecting consumers. -- Thomas Sowell
Companies shouldn't use the law to prevent consumers from doing something legal. -- Jon Johansen
I have a vision that's about technology that empowers consumers over institutions. -- Michael K. Powell

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