Value proposition quotes:

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Before you can pick a social-media strategy, you have to think of your customer and what the value proposition is for them. Social media is a way to engage customers, not to give your business a 'shout out.' -- Carol Roth
At the end of the day, the true value proposition of education is employment. -- Sebastian Thrun
At the end of the day, the true value proposition of education is employment, -- Sebastian Thrun
You need to simplify the value proposition in the company's metrics for success on a whiteboard. -- Keith Rabois
The long-term value proposition for cellphone companies isn't just voice conversation - it's transfer of data. -- Gary Kovacs
Consistent alignment of capabilities and internal processes with the customer value proposition is the core of any strategy execution. -- Robert S. Kaplan
Cultivating your value proposition in life is the way to move forward. You are the raw material of your own destiny. -- Bryant H. McGill
First, you must have entrepreneurs who fully grasp their customers. They understand their product so well because they themselves are customers. The second thing is having an awesome value proposition. -- Craig Sherman
Our value proposition to consumers is so much more about completeness than freshness. Having the complete season is so much more valuable, in our business model, than having last night's episode. -- Ted Sarandos
Whenever one or more components of a company's business model changes, new business models are created for supporting companies. The changes might involve niches served, new marketing angles or improved value propositions. -- Marc Ostrofsky
Branding adds spirit and a soul to what would otherwise be a robotic, automated, generic price-value proposition. If branding is ultimately about the creation of human meaning, it follows logically that it is the humans who must ultimately provide it. -- David A. Aaker
In the wealthiest nation on Earth, no one who works a full time job should have to live in poverty. That's a fundamental value proposition, an article of faith in our country that I know an overwhelming majority of Americans agree on. -- Thomas Perez
Whenever I've had to make a major decision as a doctor, cop or for a company I've worked for, I ask myself: What is the value proposition here? Will my decision bring added value to the population I have the privilege to serve? -- Richard Carmona
I am concerned about any attrition in customer traffic at Starbucks, but I don't want to use the economy, commodity prices or consumer confidence as an excuse. We must maintain a value proposition to our customers as well as differentiate the Starbucks Experience. That is the key. -- Howard Schultz

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