Craig Sherman quotes:

Focusing on the long term and building a great product that is scalable ultimately leads to a great company.

Accessibility is key. MMOs are great for traditional gamers who have a lot of time to become immersed in a world, but the mass market wants things bite-sized.

First, you must have entrepreneurs who fully grasp their customers. They understand their product so well because they themselves are customers. The second thing is having an awesome value proposition.