Product life cycle quotes:

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Most marketers think there's a concept called a product life cycle. Once you realize that the world is organized by jobs that need to be done, you understand that product life cycles don't exist. -- Clayton M. Christensen
Watch the product life cycle; but more important, watch the market life cycle. -- Philip Kotler
Most marketers think there's a concept called a product life cycle. Once you realize that the world is organized by jobs that need to be done, you understand that product life cycles don't exist. -- Clayton M. Christensen
What we did ten years ago with the Playstation was a phenomenal success story for the company. That product had a ten year life cycle, which has never been done in this industry. -- Ian Jackson

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