Product launch quotes:

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  • Every major summer blockbuster that is released is essentially a product line being launched across multiple verticals. However, the centerpiece of the product launch is a big, beautiful story whose job is to entertain. -- Shawn Amos
  • Apple Computer would not have reached its current peak of success if it had feared to roll the dice and launch products that didn't always hit the mark. In the mid-1990s, the company was considered washed up, Steve Jobs had departed, and a string of lackluster product launches unrelated to the company's core business. -- Naveen Jain
  • If you work on a new product launch, spent time in a new geography, or work to develop a completely new skill, you have no choice but to figure out new ways to solve problems. -- Scott D. Anthony
  • Consumer habits are key to understanding how to launch a product. -- Charles Duhigg
  • Offset and Skillfeed are examples of products launched in 2013 that have expanded our opportunity with both large enterprises and across new content types. -- Jon Oringer
  • The great thing about the Internet is you can launch a product, and within just a few hours, people will tell you what they think about it. -- Susan Wojcicki
  • People are in such a hurry to launch their product or business that they seldom look at marketing from a bird's eye view and they don't create a systematic plan. -- Dave Ramsey
  • The most frequently asked question I hear first-time entrepreneurs ask is, 'How do I know when to launch my product?' The answer, more often than not, should be: 'Now!' -- Naveen Jain
  • The mistake that makes launching a venture expensive is when you try to make a disruptive technology so good that it can compete on a quality basis with an established product. -- Clayton Christensen
  • Launch your product or service before you have funding. See how people respond to it before you have a PowerPoint and business plan - have something people can use, and go from there. -- Chad Hurley
  • The launch of iPhone is very possibly bigger than the launch of the first Apple II or the first Mac. Steve Jobs's genius is his ability to use technology to create products that define fundamental cultural shifts. -- John Sculley
  • I have no direct knowledge of this, but I suspect that Apple will launch a living room product that redefines people's expectations really strongly, and the notion of a separate console platform will disappear concurrent with Apple's announcement. -- Gabe Newell
  • Auctomatic was a compressed start-up experience, going from start to launch to acquisition in under a year. We spent a long time building the product before getting our first customer, whereas with Stripe we made sure we had paying customers from the very start. -- John Collison
  • You're going to pull out your phone and try to use whatever is the most appropriate app on your iPhone or your Android device. Yelp saw that very early on. And when we launched the mobile product, we saw immediate growth, and we were stunned. -- Max Levchin
  • When launching a product called an Energy Drink and named Red Bull, a product that stimulates body and mind, it is a short step to the roots where Red Bull came from. We have been doing this for 20 years - now it's called adventure sports, extreme sports, and outdoor sports. -- Dietrich Mateschitz
  • Some people are serial entrepreneurs and want to just move on to the next thing. They just want to clean the slate and start from scratch. I feel that sometimes, too, and the way that we do that here is we build things inside Shutterstock: we launch new products all the time. -- Jon Oringer
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  • The mistake isn't releasing something bad. The mistake is to launch it and get PR people involved. You don't want people to start amping up expectations for an early version of your product. The best entrepreneurship happens in low-stakes environments where no one is paying attention, like Mark Zuckerberg's dorm room at Harvard. -- Eric Ries
  • I would say, as an entrepreneur everything you do - every action you take in product development, in marketing, every conversation you have, everything you do - is an experiment. If you can conceptualize your work not as building features, not as launching campaigns, but as running experiments, you can get radically more done with less effort. -- Eric Ries
  • When talking to first-time entrepreneurs, I often ask them: 'How do you know that people want your product or service?' As you can expect, the answer is often that they don't yet, but will know once they launch. And they're right. That's why it's critical to launch as quickly as possible so you can get that feedback. -- Kathryn Minshew
  • The level of dynamism is a matter of how fertile the country is in coming up with innovative ideas having prospects of profitability, how adept it is at identifying and nourishing the ideas with the best prospects, and how prepared it is in evaluating and trying out the new products and methods that are launched onto the market. -- Edmund Phelps
  • Create a minimal viable product or website, launch it, and get feedback. -- Neil Patel
  • Your goal is to launch an imperfect product and let people laugh at you. -- Bo Sanchez
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