Loss aversion quotes:

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The concept of loss aversion is certainly the most significant contribution of psychology to behavioral economics. -- Daniel Kahneman
Evolutionary psychologists suggest that humans experienced evolutionary benefits from brain developments that included aversion to loss and risk and from instincts for cooperation that helped strengthen communities. -- Ben Bernanke
If we could be freed from our aversion to loss, our whole outlook on risk would change. -- Alan Hirsch
In contrast to the speculators preoccupation with rapid gain, value investors demonstrate their risk aversion by striving to avoid loss. -- Seth Klarman

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