Global brands quotes:

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Chinese brands will face many obstacles when marketing to Western consumers. Beyond the associations with poor quality and unsound environmental practices, they generally do not have the marketing capabilities or budgets to build powerful global brands. -- Nirmalya Kumar
In general, the Western body has become a global brand. -- Susie Orbach
We have a unique opportunity as Disney because it really is the only true global entertainment brand. -- Bob Iger
Over the last 15 years we've developed our brand into a global brand and we wanted our giving to follow suit. -- Tommy Hilfiger
Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand. -- Howard Schultz
Yahoo is positioned for accelerated financial growth. We have a powerful consumer brand, a huge global audience, and a highly profitable operating model. -- Jerry Yang
Television offers a range and scope, and a degree of creativity and daring, that the bottom-line, global-audience-obsessed, brand-driven movie industry just can't compete with. -- Graydon Carter
Everyone in comedy thinks if you go to the U.S. you become a global star but, unfortunately, I've always been a bit anti-American - so I never did. -- Jo Brand
At first, Uniqlo was a casual chain on the back streets of Hiroshima. Then... we became a national brand in Japan. So, the next step is to become a global brand. -- Tadashi Yanai
The Asian brand, which I admire for having become a global success, is Samsung. In comparison, we're just starting, but I believe that we at Uniqlo will be the next Asian brand to do well globally. -- Tadashi Yanai
The vision is to restore Avon to an iconic beauty brand and to our leadership position in global direct selling, as well as continuing to ensure that we live up to our mission of empowering women. -- Sheri McCoy
I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions of pounds you know, building their brands, whereas Virgin is already well-known around the world. -- Richard Branson
As a function of the easy access to information provided by the Internet, and the ease with which it can be shared thanks to social media, consumers are now better informed as to the behavior of brands and the multiple global crises we face. -- Simon Mainwaring
Too many companies think they want to do a video blog to sell merchandise, but if you turn your site into QVC, you lose. I have an audience that trusts me. It's about building a global brand - not selling four more bottles of Pinot Grigio. -- Gary Vaynerchuk
Our success as a global brand has been directly related to how we select locations where we are confident our particular clients desire to be. Los Cabos, Mexico is the ideal Engel & Volkers market, growing in popularity among world luxury travelers seeking exceptional properties for second home opportunities. -- Anthony Hitt
I never felt that although we were based in Germany, Puma was and should be considered as a German brand. So we restructured it in a way that positioned us as a global brand, with English being the corporate language, rather than us looking at it from a German perspective. -- Jochen Zeitz
I am delighted to be joining 'Guardian U.S.'s team as a weekly columnist, and to have the chance to address American and global current events on its distinguished platform. 'Guardian U.S.' brings the 'Guardian's hard-hitting investigative brand to a new focus on American news and opinion. -- Naomi Wolf
I get invited to many more literary festivals than I used to because I'm associated with 'Slumdog Millionaire,' the brand. Many more doors have opened up for me as a result of the global success of the film, although I believe that I'm the same person that existed before it. -- Vikas Swarup
All brands, whether high-ticket luxury ones such as Cartier or Rolls-Royce or 'masstige' ones with luxe-y overtones but altogether more affordable, all want to grow. Even brands that may have started in a modestly niche design and lifestyle fashion can find themselves under pressure to go global or to sell out at the top. -- Peter York
Perhaps the most powerful lesson other brands can learn from Nike is the need to act in accordance with the reality of the world we live in. In a mutually dependant, intimately connected global community facing several major crises, brands need to operate with an expanded definition of self-interest that includes the greater good. -- Simon Mainwaring

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