Brand value quotes:

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Study the public behavior of top stars and you can detect a keen attentiveness to brand value. -- Peter Bart
Italy's assets are her style, her beauty, her creativity, her passion, her energy, her technology; and these will be core brand values of all our cars. Fiat as a company has a long way to go and a steep road ahead. -- Lapo Elkann
The currency of universal values make brands innately sharable. -- Simon Mainwaring
I was at home then in the world of figures, but not in that of values. -- Georg Brandes
Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms. -- Simon Mainwaring
Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own. -- Howard Schultz
Brands' products should be the manifestation of a company's values. Those values should be the subject of all sorts of wonderful stories that comprise your company's narrative. -- Shawn Amos
The value of the television network is partly tradition, serving as a navigation device and as a brand. Research shows that people do know and understand ABC as a brand, like Disney. -- Anne Sweeney
I didn't understand the Kindle's true value until I finished an e-book on the beach. In sixty seconds - and without benefit of pants - I had brand-new reading material at my fingertips. -- Jen Lancaster
In Britain, we've tended to replace the kind of architectural culture valued in much of Europe with an in-flight magazine lifestyle - all branding, marketing and 'accessibility', a word that usually means dumbing-down. -- David Chipperfield
In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it. -- Simon Mainwaring
Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers that only allow what is meaningful in their lives to pass through their filter. -- Simon Mainwaring
Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values. -- Simon Mainwaring
As I've progressed in my career, I've come to appreciate - and really value - the other attributes that define a company's success beyond the P&L: great leadership, long-term financial strength, ethical business practices, evolving business strategies, sound governance, powerful brands, values-based decision-making. -- Ursula Burns
You can follow your favorite company or organization. You can also mix that in with your family and your social network and talk about all these interests in real time. That's the value, not the brand 'Twitter.' Twitter just provides the venue for it. -- Jack Dorsey
Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships with them. They must become architects of community, consistently demonstrating the values that their customer community expects in exchange for their loyalty and purchases. -- Simon Mainwaring
I'm committed to increasing long-term value for shareholders and am confident we will continue to do so through the successful execution of our core strategic priorities: the creation of high quality, branded content and experiences, the use of technology, and creating growth in numerous and exciting international markets. -- Bob Iger
If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story. -- Simon Mainwaring
We always talk about how you have to build a brand from the inside out, not the outside in. Brands are not wrappers. Brands are based on the values of the founders, and then they spread to the people who work for the company, and then that psychological contract is spread to the customer. -- Dan Levitan
At XL, we tackle risk like no one else, analyzing deeper and listening closely to our clients to create solutions that unleash the world's capacity to advance. By helping our clients unlock their full potential, we fulfill our own. Our new brand demonstrates this unique outlook and the commitment and value we bring to clients. -- Mike McGavick
Anybody who has had the pleasure of reading an article about themselves in the press knows that, on the whole, there is a huge amount of inaccuracy, value judgment and the use of a crowbar to insert editorial bias that reflects the current political leaning of that particular paper. -- Jo Brand
Cost does not equal value... and low cost parts decrease brand equity for a very long time. -- Tom Peters
If you add the value, you will become the brand. Find a way to add more value than anyone else does -- Tony Robbins
There is no value with just one restaurant or with one person. The brand has to be bigger than the person. -- Wolfgang Puck
Make sure your reading, studying or research are always adding value to the defined vision, mission, beliefs and values that form your unique personal brand. -- Archibald Marwizi
You have the right to create an appealing future for yourself; you also have the right to build up an appalling brand. Whichever, you own the value you create. -- Israelmore Ayivor

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