Brand marketing quotes:

Send

With 'Supermoms,' my ex-husband and father of my 15-year-old child was a writer-producer on that project. We're both of the mind that we should try and handle these changing times as best we can. He's very forward-thinking about brand marketing. -- Julie Warner
Many large brands are now just marketing machines for what's being made offshore. -- Chad Hurley
Brand-name drugs have no competition, since the government grants them very long, exclusive marketing rights. -- Marcia Angell
The Free People brand plans to drive growth on three different fronts: product expansion, geographic expansion and improved marketing. -- Richard Hayne
We are not into financial services, and we are not interested also because we find we are better in branded marketing enterprises. -- Adi Godrej
Like Free People, the Urban brand is planning to grow by expanding product assortments, expanding the brand reach and by improved marketing. -- Richard Hayne
For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling. -- Simon Mainwaring
Today, when you're marketing a brand, you can't try to appeal to everybody. You should speak to a group of people and create them as loyalists. -- Barry Sternlicht
Sometimes all the 'marketing' insight in the world can't move a client, but the creation of a truly great brand name can become a billion-dollar idea! -- George Lois
I sensed my chance and embraced the telecom business. I started marketing telephones, answering/fax machines under the brand name Beetel, and the company picked up really fast. -- Sunil Mittal
In Britain, we've tended to replace the kind of architectural culture valued in much of Europe with an in-flight magazine lifestyle - all branding, marketing and 'accessibility', a word that usually means dumbing-down. -- David Chipperfield
Chinese brands will face many obstacles when marketing to Western consumers. Beyond the associations with poor quality and unsound environmental practices, they generally do not have the marketing capabilities or budgets to build powerful global brands. -- Nirmalya Kumar
Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values. -- Simon Mainwaring
In direct navigation, users type exactly what they are looking for in the browser's web address field. This could be the exact domain name or web address. Millions of people do this, emphasizing the need for on- and off-line marketing and branding. -- Marc Ostrofsky
Brands are faced with the daily challenge of massively scaling their outreach in order to build personal relationships. While this may seem like a contradiction in terms, it becomes much more possible when brands shift from push to pull dynamics in their marketing. -- Simon Mainwaring
I've always viewed myself as a brand. When I started 10 years ago, that was very controversial. 'Marketing' and 'PR' were dirty words for the literary world, but that has changed. Once the book is finished, I want as many people as possible to read it. -- Camilla Lackberg
Groupon as a company - it's built into the business model - is about surprise. A new deal that surprises you every day. We've carried that over to our brand, in the writing and the marketing that we do, and in the internal corporate culture. -- Andrew Mason
There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next? -- Simon Mainwaring
More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized. -- Simon Mainwaring
Gone are the days when you could lie on a beach between races and still be in good enough shape to compete. Gone are the days when simply wearing a brand on your firesuit was enough to justify the marketing expense of an Indy Car. Racing an Indy Car is only about a quarter of my life as a racing driver. -- Charlie Kimball
Marketing is not selling. Marketing is building a brand in the mind of the prospect. -- Al Ries
Welcome to a new era of marketing and service in which your brand is defined by those who experience it. -- Brian Solis
The greater your command of brand loyalty, the less you must worry about price sensitivity and competitive promotions-and the less you must pay for marketing. -- Jim Mullen
The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling. -- Gary Vaynerchuk
Competition is a great thing and critically important in any industry. I respect the companies that build their brand through innovation/great product, packaging, sharp marketing and clever ideas. -- John Robinson

Send