Advertising ogilvy quotes:

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Advertising is only evil when it advertises evil things. -- David Ogilvy
Ninety-nine percent of advertising doesn't sell much of anything. -- David Ogilvy
Never stop testing, and your advertising will never stop improving. -- David Ogilvy
The more informative your advertising, the more persuasive it will be. -- David Ogilvy
Advertising reflects the mores of society, but it does not influence them. -- David Ogilvy
What you say in advertising is more important than how you say it. -- David Ogilvy
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals. -- David Ogilvy
I do not regard advertising as entertainment or an art form, but as a medium of information. -- David Ogilvy
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest. -- David Ogilvy
What really decides consumers to buy or not to buy is the content of your advertising, not its form. -- David Ogilvy
Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns. -- David Ogilvy
Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising. -- David Ogilvy
The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising. -- David Ogilvy
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped. -- David Ogilvy
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them. -- David Ogilvy
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace. -- David Ogilvy
I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes. -- David Ogilvy
Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom. -- David Ogilvy
Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera. -- David Ogilvy
If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising. -- David Ogilvy

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