Advertising and marketing quotes:

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The distinctions between advertising and marketing are blurring, requiring new roles and new forms of consumer-centric marketing. -- Saul Berman
I believe that conventional marketing techniques are increasingly ineffective. Customers are hyped out. They have been overmarketed. They are becoming more cynical about the whole advertising and marketing process. -- Anita Roddick
Drug companies spend more on advertising and marketing than on research, more on research on lifestyle drugs than on life saving drugs, and almost nothing on diseases that affect developing countries only. This is not surprising. Poor people cannot afford drugs, and drug companies make investments that yield the highest returns. -- Joseph Stiglitz
Because advertising and marketing is an art, the solution to each new problem or challenge should begin with a blank canvas and an open mind, not with the nervous borrowings of other people's mediocrities. That's precisely what 'trends' are - a search for something 'safe' - and why a reliance on them leads to oblivion. -- George Lois
The best ways of marketing were email and banner advertising, but I needed images... and they were very expensive. -- Jon Oringer
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising. -- Howard Schultz
There was a period of time in America where the advertising world actually went to the housewives of America and had them write jingles that would appeal to them. It was actually brilliant marketing. -- Julianne Moore
Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word. -- Ryan Holmes
Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values. -- Simon Mainwaring
All the people who run agencies, all the important people in agencies have taken communication courses, marketing courses, advertising courses, and courses basically teach advertising as a science, and advertising is so far from a science it isn't even funny. Advertising is an art. -- George Lois
I never intended to become a commercial filmmaker in the first place. What I do requires time and experimentation. Commercial work is often not the best way to get the most innovative work, because it's about money and marketing. Although advertising is now embracing non-commercial people. -- Marco Brambilla
In my first start-up, I had an initial advertising budget of $5 per day total. That would buy us 100 clicks per day. At $5 per day, marketing people scoffed and said that is too small to matter. But if you think about it, to an engineer, 100 real humans everyday giving your product a try means you can really start improving. -- Eric Ries
By the way, if anyone here is in advertising or marketing, kill yourself. -- Bill Hicks
Real content marketing isn't repurposed advertising, it is making something worth talking about. -- Seth Godin
Advertising is just a symptom, a tactic. Marketing is about far more than that. -- Seth
Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does... -- Howard Schultz
Marketing and advertising are incredibly exciting and creative functions. They are central to the creation of brands and to the creation of sustainable competitive advantage for companies -- Jim Speros

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