different between brand vs cast

English

Etymology

From Middle English brand, from Old English brand (“fire; flame; burning; torch; sword”), from Proto-Germanic *brandaz (“flame; flaming; fire-brand; torch; sword”), from Proto-Indo-European *b?renu- (“to bubble forth; brew; spew forth; burn”). Cognate with Scots brand, West Frisian brân (“fire”), Dutch brand, German Brand, Swedish brand (“blaze, fire”), Icelandic brandur, French brand (< Germanic). Parallel to e.g. Proto-Slavic *gor?ti (“to burn”) from Proto-Indo-European *b?renu- (“to bubble forth; brew; spew forth; burn”).

Pronunciation

• IPA^(key): /b?ænd/
• Rhymes: -ænd

Noun

brand (plural brands)

1. (obsolete, rare) A conflagration; a flame.
   • 1559, Jasper Heywood (translator), Troas

     Goe to prepare the maryages what neede the torchis light? be holde the towres of troy do shyne with brandes that blase full bright.

   • 1559, Jasper Heywood (translator), Troas

     Is yet againe thy brest enflamde,
     with brande of venus might

2. (archaic or poetic) A piece of burning wood or peat, or a glowing cinder.
   • 1513, Gavin Douglas, The Eneados

     The fearful brands and bleezes of het fire.

   • 1859-1890, John Gorham Palfrey, History of New England to the Revolutionary War

     Snatching a live brand from a wigwam, Mason threw it on a matted roof.

   • 1559, Jasper Heywood (translator), Troas

     Or when amid the Grecians shippes,
     he threw the brandes of fyre.

3. (Scotland, Northern England) A torch used for signaling.
4. (archaic) A sword.
   • ?, Alfred Tennyson, Sir Galahad

     The shattering trumpet shrilleth high,
     The hard brands shiver on the steel,
     The splinter'd spear-shafts crack and fly,
     The horse and rider reel

5. A mark or scar made by burning with a hot iron, especially to mark cattle or to classify the contents of a cask.
6. A branding iron.
7. The symbolic identity, represented by a name and/or a logo, which indicates a certain product or service to the public.
8. A specific product, service, or provider so distinguished.

9. (by extension) Any specific type or variety of something; a distinct style or manner.
10. The public image or reputation and recognized, typical style of an individual or group.
    • 2011, Tom Bevan, Carl M. Cannon, Election 2012: The Battle Begins, Crown (?ISBN)

      The Obama brand had taken a hit two months earlier, when he campaigned for Creigh Deeds in Virginia and Jon Corzine in New Jersey, only to see them both lose.

    • 2012, Start Your Own Personal Concierge Service, Entrepreneur Press (?ISBN), page 104:

      Her brand is edgy, cosmopolitan, and out-of-the-box, so blogging is the perfect, ever-changing match for her.

    • 2019, Sally Thorne, 99 Percent Mine: A Novel, HarperCollins (?ISBN):

      He unplugged my umbilical cord to take a leisurely swig, smirking, watching me turn blue before giving it back. My cardiologist told me that was impossible, but I'm still convinced. That's very on-brand for [my twin] Jamie.

11. A mark of infamy; stigma.
12. Any minute fungus producing a burnt appearance in plants.

Synonyms

• (distinguishing name, symbol or logo): trademark, logo, brand name, marque, tradename, proprietary name
• (reputation): repute, name, good name

Hyponyms

• (mark made by burning a human): badge

Derived terms

Translations

Verb

brand (third-person singular simple present brands, present participle branding, simple past and past participle branded)

1. (transitive) To burn the flesh with a hot iron, either as a marker (for criminals, slaves etc.) or to cauterise a wound.

   When they caught him, he was branded and then locked up.

2. (transitive) To mark (especially cattle) with a brand as proof of ownership.

   The ranch hands had to brand every new calf by lunchtime.

3. (transitive) To make an indelible impression on the memory or senses.

   Her face is branded upon my memory.

4. (transitive) To stigmatize, label (someone).

   He was branded a fool by everyone that heard his story.

   • I had never defrauded a man of a farthing, nor called him knave behind his back. But now the last rag that covered my nakedness had been torn from me. I was branded a blackleg, card-sharper, and murderer.
5. (transitive, marketing) To associate a product or service with a trademark or other name and related images.

   They branded the new detergent "Suds-O", with a nature scene inside a green O on the muted-colored recycled-cardboard box.

Translations

Derived terms

Related terms

• brand new
• rebrand

See also

References

• brand at OneLook Dictionary Search
• brand in Keywords for Today: A 21st Century Vocabulary, edited by The Keywords Project, Colin MacCabe, Holly Yanacek, 2018.
• brand in The Century Dictionary, New York, N.Y.: The Century Co., 1911.

Afrikaans

Pronunciation

• IPA^(key): /brant/

Etymology 1

From Dutch brand, from Middle Dutch brant, from Old Dutch *brand, from Proto-Germanic *brandaz.

Noun

brand (plural brande, diminutive brandjie)

1. destructive, catastrophic fire (such as a house fire)

Etymology 2

From Dutch branden, from Middle Dutch branden.

Verb

brand (present brand, present participle brandende, past participle gebrand)

1. (ergative) to burn

Danish

Etymology 1

From Old Danish brand, from Old Norse brandr, from Proto-Germanic *brandaz, compare with Swedish brand, English brand, German Brand.

Pronunciation

• IPA^(key): /bran?/, [?b???n?]
• Homophone: brænd

Noun

brand c (singular definite branden, plural indefinite brande)

1. fire (large, destructive fire, as in a building)
2. smut (plant disease)

Inflection

References

• “brand,1” in Den Danske Ordbog

Etymology 2

Borrowed from English brand, cognate with the former word.

Pronunciation

• IPA^(key): /bra?nd/, [?b??æ?nd?]

Noun

brand n (singular definite brandet, plural indefinite brands)

1. brand (public image)
2. brand (a specific product)

Inflection

References

• “brand,2” in Den Danske Ordbog

Etymology 3

See the etymology of the main entry.

Pronunciation

• IPA^(key): /bra?nd/, [?b??æ?nd?]

Verb

brand

1. imperative of brande

Dutch

Pronunciation

• IPA^(key): /br?nt/
• Hyphenation: brand
• Rhymes: -?nt

Etymology 1

From Middle Dutch brant, from Old Dutch *brand, from Proto-Germanic *brandaz.

Noun

brand m (plural branden, diminutive brandje n)

1. destructive, catastrophic fire (such as a house fire)

Derived terms

Descendants

• Afrikaans: brand

See also

• rook
• vuur

Etymology 2

See the etymology of the main entry.

Verb

brand

1. first-person singular present indicative of branden
2. imperative of branden

French

Etymology

From Middle French brand, from Old French brant, from Frankish *brand (“firebrand, flaming sword”), from Proto-Germanic *brandaz (“firebrand, torch, sword”), from Proto-Indo-European *b?renu- (“to burn”). Cognate with Old High German brant (“fire, firebrand, burning iron”), Old English brand (“fire, flame, brand, torch, sword, weapon”), Old Norse brandr (“fire, firebrand, sword”). More at English brand.

Noun

brand m (plural brands)

1. (archaic) a sword

Further reading

• “brand” in Trésor de la langue française informatisé (The Digitized Treasury of the French Language).

Icelandic

Noun

brand

1. indefinite accusative singular of brandur

Italian

Etymology

Borrowed from English brand.

Noun

brand m (invariable)

1. brand (product symbol)

Middle English

Alternative forms

• braund, brend, brond, broond

Etymology

From Old English brand, from Proto-West Germanic *brand, from Proto-Germanic *brandaz.

Pronunciation

• IPA^(key): /brand/, /bra?nd/
• (from OE brond) IPA^(key): /br?nd/, /br??nd/

Noun

brand (plural brandes)

1. fire, flame
2. burning wood or coal
3. torch (lit stick)
4. sword, blade

Related terms

Descendants

• English: brand
• Scots: brand
• Yola: broan

References

• “br??nd, n.”, in MED Online, Ann Arbor, Mich.: University of Michigan, 2007.

Norwegian Nynorsk

Etymology

From Old Norse brandr. Doublet of brann.

Noun

brand m (definite singular branden, indefinite plural brandar, definite plural brandane)

1. This term needs a translation to English. Please help out and add a translation, then remove the text {{rfdef}}.
2. form removed with the spelling reform of 1938; superseded by brann; fire

References

• “brand” in The Nynorsk Dictionary.

Occitan

Pronunciation

• IPA^(key): /brand/

Noun

brand m (plural brands)

1. (nautical) pitch (movement around the beam axis)

Old Danish

Etymology

From Old Norse brandr.

Noun

brand

1. fire (occurrence of fire in a certain place)

Descendants

• Danish: brand

Old English

Etymology

From Proto-West Germanic *brand, from Proto-Germanic *brandaz.

Alternative forms

• brond

Pronunciation

• IPA^(key): /br?nd/

Noun

brand m

1. firebrand; torch
2. a sword (poetic)

Declension

Descendants

• Middle English: brand, brond
  • English: brand
  • Scots: brand

Old Norse

Noun

brand

1. indefinite accusative singular of brandr

Swedish

Etymology

From Old Swedish brander, from Old Norse brandr, from Proto-Germanic *brandaz, from Proto-Indo-European *b?renu-. A derivative of brinna.

Pronunciation

• IPA^(key): /brand/, [bran??d?]
• Rhymes: -and

Noun

brand c

1. accidental, uncontrollable fire, conflagration

Declension

Derived terms

• bilbrand
• brandbomb
• brandfara
• brandfarlig
• brandfilt
• brandförsäkring
• brandkår
• brandlarm
• brandrea
• brandrisk
• brandskada
• brandsläckare
• gräsbrand
• husbrand
• mordbrand
• skogsbrand
• zombiebrand

See also

References

• brand in Svenska Akademiens ordbok (SAOB)
• Douglas Harper (2001–2021) , “brand”, in Online Etymology Dictionary

English

Etymology

From Middle English casten, from Old Norse kasta (“to throw, cast, overturn”), from Proto-Germanic *kast?n? (“to throw, cast”), of unknown origin. Cognate with Scots cast (“to cast, throw”), Danish kaste (“to throw”), Swedish kasta (“to throw, cast, fling, toss, discard”), Icelandic kasta (“to pitch, toss”). In the sense of "flinging", displaced native warp.

The senses relating to broadcasting are based on that same term; compare -cast.

Pronunciation

• (Received Pronunciation): enPR: käst, IPA^(key): /k??st/
• (Northern England): enPR: k?st, IPA^(key): /kast/
• (General American): enPR: k?st, IPA^(key): /kæst/
• Rhymes: -??st, -æst
• Homophones: caste, karst

Verb

cast (third-person singular simple present casts, present participle casting, simple past and past participle cast or (nonstandard) casted)

1. (physical) To move, or be moved, away.
   1. (now somewhat literary) To throw. [from 13^thc.]
      • 1623, William Shakespeare, The Two Gentlemen of Verona:

        Why then a Ladder quaintly made of Cords / To cast vp, with a paire of anchoring hookes, / Would serue to scale another Hero's towre […].

      • 1760, Laurence Sterne, The Life and Opinions of Tristram Shandy, Gentleman, p.262:

        The more, an' please your honour, the pity, said the Corporal; in uttering which, he cast his spade into the wheelbarrow […].

   2. To throw forward (a fishing line, net etc.) into the sea. [from 14^thc.]
      • 1526, Bible, tr. William Tyndale, Matthew 4:

        As Jesus walked by the see off Galile, he sawe two brethren: Simon which was called Peter, and Andrew his brother, castynge a neet into the see (for they were fisshers) […].

   3. To throw down or aside. [from 15^thc.]
      • 1611, Bible, Authorized Version, Matthew VI.30:

        it is profitable for thee that one of thy members should perish, and not that thy whole body should be cast into hell.

      • 1930, "Sidar the Madman", Time, 19 Dec.:

        Near Puerto Limon, Costa Rica, Madman, co-pilot and plane were caught in a storm, cast into the Caribbean, drowned.

      • 2009, Hilary Mantel, Wolf Hall, Fourth Estate, 2010, p.316:

        Her bow is not to her liking. In a temper, she casts it on the grass.

   4. (of an animal) To throw off (the skin) as a process of growth; to shed the hair or fur of the coat. [from 15^thc.]
   5. To cause (a horse or other large animal) to lie down with its legs underneath it.
   6. (obsolete except in set phrases) To remove, take off (clothes). [from 14^thc.]
      • 1822, "Life of Donald McBane", Blackwood's Magazine, vol.12, p.745:

        when the serjeant saw me, he cast his coat and put it on me, and they carried me on their shoulders to a village where the wounded were and our surgeons […].

      • 2002, Jess Cartner-Morley, "How to Wear Clothes", The Guardian, 2 March:

        You know the saying, "Ne'er cast a clout till May is out"? Well, personally, I'm bored of my winter clothes by March.

   7. (nautical) To heave the lead and line in order to ascertain the depth of water.
   8. (obsolete) To vomit.

      • These verses […] make me ready to cast.

   9. (archaic) To throw up, as a mound, or rampart.

      • Thine enemies shall cast a trench [bank] about thee.
   10. (archaic) To throw out or emit; to exhale.
       • 1695 (first published), 1726 (final dated of publication) John Woodward, An Essay toward a Natural History of the Earth and Terrestrial Bodies

         This […] casts a sulphurous smell.

   • 1849, Philip Henry Gosse, Natural History

     This horned bird, as it casts a strong smell, so it hath a foul look, much exceeding the European Raven in bigness

2. To direct (one's eyes, gaze etc.). [from 13^thc.]
   • 1595, William Shakespeare, Henry VI, Part 3:

     To whom do Lyons cast their gentle Lookes? Not to the Beast, that would vsurpe their Den.

   • 1813, Jane Austen, Pride and Prejudice, I.11:

     She then yawned again, threw aside her book, and cast her eyes round the room in quest of some amusement […].
3. (dated) To add up (a column of figures, accounts etc.); cross-cast refers to adding up a row of figures. [from 14^thc.]
   • 1594, William Shakespeare, Henry VI, Part 2:

     The Clearke of Chartam: hee can write and / reade, and cast accompt.

   • 1719, Daniel Defoe, Robinson Crusoe

     I cast up the notches on my post, and found I had been on shore three hundred and sixty-five days.

4. (social) To predict, to decide, to plan.
   1. (astrology) To calculate the astrological value of (a horoscope, birth etc.). [from 14^thc.]
      • , vol.1, New York Review of Books, 2001, p.309:

        he is […] a perfect astrologer, that can cast the rise and fall of others, and mark their errant motions to his own use.

      • 1971, Keith Thomas, Religion and the Decline of Magic, Folio Society, 2012, p.332:

        John Gadbury confessed that Mrs Cellier, ‘the Popish Midwife’, had asked him to cast the King's nativity, although the astrology claimed to have refused to do so.

      • 1985, Lawrence Durrell, Quinx, Faber & Faber 2004 (Avignon Quintet), p.1197:

        He did the washing up and stayed behind to watch the dinner cook while she hopped off with a friend to have her horoscope cast by another friend.

   2. (obsolete) To plan, intend. [14^th-19^thc.]
      • 1590, Edmund Spenser, The Faerie Queene, II.i:

        I wrapt my selfe in Palmers weed, / And cast to seeke him forth through daunger and great dreed.

      • 1685, William Temple, "Upon the Gardens of Epicurus

        The cloister […] had, I doubt not, been cast for [an orange-house].

   3. (transitive) To assign (a role in a play or performance). [from 18^thc.]

   4. (transitive) To assign a role in a play or performance to (an actor).

   5. To consider; to turn or revolve in the mind; to plan.

      • She […] cast in her mind what manner of salutation this should be.

   6. (archaic) To impose; to bestow; to rest.
      • Cast thy burden upon the Lord.

   7. (archaic) To defeat in a lawsuit; to decide against; to convict.
      • 1822, John Galt, The Provost

        She was cast to be hanged.

      • 1667, Richard Allestree, The Causes of the Decay of Christian Piety

        Were the case referred to any competent judge, […] they would inevitably be cast.

   8. To turn (the balance or scale); to overbalance; hence, to make preponderate; to decide.
      • 24 July, 1659, Robert South, Interest Deposed, and Truth Restored

        How much interest casts the balance in cases dubious!

5. To perform, bring forth (a magical spell or enchantment).
6. To throw (light etc.) on or upon something, or in a given direction.
   • 1950, "A Global View", Time, 24 April:

     The threat of Russian barbarism sweeping over the free world will cast its ominous shadow over us for many, many years.

   • 1960, Lawrence Durrell, Clea:

     A sudden thought cast a gloom over his countenance.

7. (archaic) To give birth to (a child) prematurely; to miscarry. [from 15^thc.]
   • , Folio Society, 2006, vol.1, p.98:

     being with childe, they may without feare of accusation, spoyle and cast [transl. avorter] their children, with certaine medicaments, which they have only for that purpose.

   • 1646, Sir Thomas Browne, Pseudodoxia Epidemica, V.20:

     The abortion of a woman they describe by an horse kicking a wolf; because a mare will cast her foal if she tread in the track of that animal.

9. To shape (molten metal etc.) by pouring into a mould; to make (an object) in such a way. [from 15^thc.]
   • 1923, "Rodin's Death", Time, 24 March:

     One copy of the magnificent caveman, The Thinker, of which Rodin cast several examples in bronze, is seated now in front of the Detroit Museum of Art, where it was placed last autumn.

   1. (printing, dated) To stereotype or electrotype.
10. To twist or warp (of fabric, timber etc.). [from 16^thc.]
    • c. 1680, Joseph Moxon, The Art of Joinery

      Stuff is said to cast or warp when […] it alters its flatness or straightness.

11. (nautical) To bring the bows of a sailing ship on to the required tack just as the anchor is weighed by use of the headsail; to bring (a ship) round. [from 18^thc.]
12. To deposit (a ballot or voting paper); to formally register (one's vote). [from 19^thc.]
13. (computing) To change a variable type from, for example, integer to real, or integer to text. [from 20^thc.]

14. (hunting) Of dogs, hunters: to spread out and search for a scent. [from 18^thc.]
    • 1955, William Golding, The Inheritors, Faber and Faber, 2005, p.50:

      He clambered on to an apron of rock that held its area out to the sun and began to cast across it. The direction of the wind changed and the scent touched him again.

15. (medicine) To set (a bone etc.) in a cast.

    (Can we add an example for this sense?)

16. (Wicca) To open a circle in order to begin a spell or meeting of witches.
17. (media) To broadcast.

Conjugation

Derived terms

Related terms

Translations

Noun

cast (plural casts)

1. An act of throwing.
2. (fishing) An instance of throwing out a fishing line.
3. Something which has been thrown, dispersed etc.

   • a cast of scatter'd dust

4. A small mass of earth "thrown off" or excreted by a worm.

5. The collective group of actors performing a play or production together. Contrasted with crew.

   He’s in the cast of Oliver.

   The cast was praised for a fine performance.

6. The casting procedure.

   The men got into position for the cast, two at the ladle, two with long rods, all with heavy clothing.

7. An object made in a mould.

   The cast would need a great deal of machining to become a recognizable finished part.

8. A supportive and immobilising device used to help mend broken bones.

   The doctor put a cast on the boy’s broken arm.

9. The mould used to make cast objects.

   A plaster cast was made from his face.

10. (hawking) The number of hawks (or occasionally other birds) cast off at one time; a pair.
    • 1596, Edmund Spenser, The Faerie Queene, VI.7:

      As when a cast of Faulcons make their flight / An an Herneshaw, that lyes aloft on wing […].

11. A squint.
    • 1847, John Churchill, A manual of the principles and practice of ophthalmic medicine and surgery, p. 389, paragraph 1968:

      The image of the affected eye is clearer and in consequence the diplopy more striking the less the cast of the eye; hence the double vision will be noticed by the patient before the misdirection of the eye attracts the attention of those about him.

    • 2011, Thomas Penn, Winter King, Penguin 2012, p. 7:

      Arriving in Brittany, the Woodville exiles found a sallow young man, with dark hair curled in the shoulder-length fashion of the time and a penchant for expensively dyed black clothes, whose steady gaze was made more disconcerting by a cast in his left eye – such that while one eye looked at you, the other searched for you.

12. Visual appearance.

    Her features had a delicate cast to them.
13. The form of one's thoughts, mind etc.

    a cast of mind, a mental tendency.

    • 1894, Wilson Lloyd Bevan, Sir William Petty : A Study in English Economic Literature, p. 40:

      The cast of mind which prompted the plan was permanent, and in it are to be found both the strength and the weakness of Petty's character.

    • 1992, Hilary Mantel, A Place of Greater Safety, Harper Perennial 2007, p. 330:

      I have read all her articles and come to admire both her elegant turn of phrase and the noble cast of mind which inspires it; but never, I confess, did I look to see beauty and wit so perfectly united.

14. An animal, especially a horse, that is unable to rise without assistance.
15. Animal and insect remains which have been regurgitated by a bird.
16. A group of crabs.
17. A broadcast.

Derived terms

• castless
• plaster cast

Translations

Further reading

• cast at OneLook Dictionary Search
• cast in The Century Dictionary, New York, N.Y.: The Century Co., 1911.

Anagrams

• ACTs, ATCs, ATSC, Acts, CATs, CTAs, Cats, STCA, TACS, TCAS, TCAs, TSCA, acts, cats, scat

Catalan

Etymology

From Old Occitan [Term?], from Latin castus, possibly borrowed or semi-learned.

Pronunciation

• (Balearic, Central, Valencian) IPA^(key): /?kast/

Adjective

cast (feminine casta, masculine plural casts or castos, feminine plural castes)

1. chaste

Related terms

• castedat

Further reading

• “cast” in Diccionari de la llengua catalana, segona edició, Institut d’Estudis Catalans.

Dutch

Pronunciation

• IPA^(key): [k??st]
• Hyphenation: cast

Etymology 1

Borrowed from English cast.

Noun

cast m (plural casts, diminutive castje n)

1. cast (people performing a movie or play)

Synonyms

• rolbezetting
• rolverdeling

Related terms

• casten

Etymology 2

See the etymology of the main entry.

Verb

cast

1. first-, second- and third-person singular present indicative of casten
2. imperative of casten

Italian

Etymology

Borrowed from English cast.

Pronunciation

• IPA^(key): /?kast/
• Hyphenation: càst

Noun

cast m (invariable)

1. cast (group of actors performing together)

Manx

Adjective

cast

1. contorted, curly, curved
2. complex, intricate, many-sided
3. ticklish

Mutation

Derived terms

• castid
• castys
• neuchast
• yl-chast

Romanian

Etymology

Borrowed from Latin castus.

Pronunciation

• IPA^(key): /kast/

Adjective

cast m or n (feminine singular cast?, masculine plural ca?ti, feminine and neuter plural caste)

1. chaste, clean, pure

Declension

Synonyms

• pur

Spanish

Pronunciation

• IPA^(key): /?kast/, [?kast?]

Noun

cast m (plural casts)

1. cast (group of actors)