User generated content quotes:

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Twenty-five percent of search results for the world's top 20 largest brands are links to user generated content and thirty-four percent of bloggers post opinions about products and brands. -- Erik Qualman
The success of any user generated content-related project should be judged in the long term. Try not to use it as a one-off campaign activation idea. Think of it instead as the beginning or continuation of an ongoing dialogue with your consumers. -- Damian Thompson
In the very beginning, Yelp started as a service where we really didn't think people would write reviews for fun. The whole concept of user-generated content was pretty nascent in 2004. -- Jeremy Stoppelman
The next wave of the Web is going to be user-generated content. -- John Doerr
Eventually the consumer will come to appreciate the editorial point of view of every different brand. User-generated content without editorial oversight will simply be background noise. -- Michael Eisner
Youku Tudou is a hybrid, like combining Netflix and YouTube. Like Netflix, with Youku, which launched in 2005, we syndicate a library of longform content and create original content. The Tudou model started with user-generated content but is increasingly becoming about partner-generated programming. -- Victor Koo
It's very hard to just have a pure form like a Hulu or a YouTube to be successful in China because our view is, users come to a platform; they really don't care whether it is professional or whether it's a user-generated, or it's premium, you see. They want to come to a big database to be able to find the content they want. -- Victor Koo
I'm a big believer in online communities and in user-generated content. -- Michael Dell
User-generated content is not done by professionals. The best user-generated content eventually becomes those people gravitated in the professional world. -- Michael Eisner

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