Exceeding customer expectations quotes:

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Truly world-class firms are always examining their business processes and continuously seeking solutions to improve in key areas, such as lead time reduction, cost cutting, exceeding customer expectations, streamlining processes, shortening time to market for new products, and managing the global operation. -- Daniel Baldwin
The first step in exceeding your customer's expectations is to know those expectations. -- Roy H. Williams
Exceed your customer's expectations. If you do, they'll come back over and over. Give them what they want - and a little more. -- Sam Walton

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