Branding culture quotes:

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I've created a bridge between European electronic culture and urban American culture, and I've worked with established brands. -- David Guetta
There are brands out there in the world that have an incredible influence on the culture. Numerous ones are badly done. -- Stefan Sagmeister
Once you have something so deeply infused in your culture and your brand, it would be very difficult to reverse that inertia if you wanted to. -- Andrew Mason
Beyond brand, culture can help drive your product itself by creating the conditions for the idea generation that is and will continue to be the lifeblood of any company. -- Leah Busque
A good culture in a hospital can absorb and manage a few bad nurses, but once the culture becomes bad in itself, bad nursing practice is much harder to hide. -- Jo Brand
In Britain, we've tended to replace the kind of architectural culture valued in much of Europe with an in-flight magazine lifestyle - all branding, marketing and 'accessibility', a word that usually means dumbing-down. -- David Chipperfield
We are fortunate to have collectively built a culture that matters, a brand that matters, a business that matters. It is impossible to state in words how much this team means to me, how much Hulu means to me. -- Jason Kilar
The Guy Fawkes mask has now become a common brand and a convenient placard to use in protest against tyranny - and I'm happy with people using it; it seems quite unique, an icon of popular culture being used this way. -- David Lloyd
Groupon as a company - it's built into the business model - is about surprise. A new deal that surprises you every day. We've carried that over to our brand, in the writing and the marketing that we do, and in the internal corporate culture. -- Andrew Mason
Linguistics is a good way of defining the culture of a brand. The vocabulary used by sports and lifestyle brands - running, fitness, training, motorsports - is all about functionality, whereas the vocabulary of the luxury business - handbags, ready-to-wear - is all about the product. -- Francois-Henri Pinault
I realized how far-reaching the effect of hip hop was when I walked by a jewelry store named Bling in a small, rural town in France. Hip hop has made a huge impact on urban culture. Yet many brands still don't speak to young people in a tone and manner that's representative of them. -- Steve Stoute
Brands and branding are the most significant gifts that commerce has ever made to popular culture. -- Wally Olins

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