different between placard vs advertisement

English

Etymology

From Middle English placard (“official document”), from Middle French placard, placart, plaquart (“a placard, a writing pasted on a wall”), from the Old French verb plaquer, plaquier (“to stick or paste, roughcast”), from Middle Dutch placken, plecken (“to glue or fasten, plaster, patch”), ultimately from Proto-Germanic *plagg? (“a piece of cloth, patch”), equivalent to plaque +? -ard.

Related to Middle Low German placken (“to smear with lime or clay, plaster”), Saterland Frisian Plak, Plakke (“a hit, smack, slap”), German Placken (“a spot, patch”), Icelandic plagg (“a document”), Hebrew ????? (“'plakat' a large sheet of paper, typically with a photo or writing, posted on the wall”), English play. Compare also Modern Dutch plakkaat (“placard”), Saterland Frisian Plakoat (“a placard, poster”). More at play.

Pronunciation

• (UK) IPA^(key): /?plæk.??d/
• (US) IPA^(key): /?plæk.??d/, /?plæk.?d/

Noun

placard (plural placards)

1. A sheet of paper or cardboard with a written or printed announcement on one side for display in a public place.
2. (obsolete) A public proclamation; a manifesto or edict issued by authority.
   • 1 May 1632, James Howell, "A Survey of the Seventeen Provinces" in Epistolæ Ho-Elianæ

     All placards or edicts are published in his name.

3. (obsolete) Permission given by authority; a license.

   to give a placard to do something

4. (historical) An extra plate on the lower part of the breastplate or backplate of armour.
5. (historical) A kind of stomacher, often adorned with jewels, worn in the fifteenth century and later.
6. The woodwork and frame of the door of a closet etc.

Translations

Verb

placard (third-person singular simple present placards, present participle placarding, simple past and past participle placarded)

1. To affix a placard to.
2. To announce with placards.

   to placard a sale

Translations

French

Etymology

Old French derivative of plaquer (“to stick, to affix”). Equivalent to plaque +? -ard

Pronunciation

• IPA^(key): /pla.ka?/

Noun

placard m (plural placards)

1. a cupboard, cabinet or closet built against or into a wall
2. an ad that is felt to be injurious, seditious or in otherwise bad taste
3. (dated) a placard

Usage notes

• The use of placards for announcements by authorities having mostly disappeared, the word affiche frequently replaces it in that meaning.

Derived terms

• sortir du placard

Further reading

• “placard” in Trésor de la langue française informatisé (The Digitized Treasury of the French Language).

Middle French

Alternative forms

• placart
• plaquart

Noun

placard m (plural placards)

1. placard (public written notice)

English

Alternative forms

• advertizement

Etymology

From Middle French advertissement (“statement calling attention”), compare French avertissement (“warning”). See advertise. Equivalent to advertise +? -ment.

Pronunciation

• (Received Pronunciation) IPA^(key): /?d?v??t?sm?nt/, occasionally /?ædv?ta?zm?nt/
• (General American) /?ædv??ta?zm?nt/, less often IPA^(key): /?d?v?t?zm?nt/
• (General New Zealand) IPA^(key): /?ædv??t??zm?nt/, /?d?v??t?sm?nt/
• Hyphenation: ad?ver?tise?ment

Noun

advertisement (countable and uncountable, plural advertisements)

1. (marketing) A commercial solicitation designed to sell some commodity, service or similar.

2. A public notice.

3. A recommendation of a particular product, service or person.

4. (obsolete) Notoriety.
5. (card games) In gin rummy, the discarding of a card of one's preferred suit so as to mislead the opponent into thinking you do not want it.
   • 1947, On Gin Rummy: An All-American Roundup (page 121)

     The safest time to answer a possible advertisement is when you have no indication as to what suit your opponent wants. Then even if he has advertised, the odds are that your answer is not the card he is looking for.

Synonyms

• (commercial solicitation): ad, advert
• (public notice):

Hyponyms

• commercial
• infomercial

Derived terms

Related terms

• advertising
• adware

Translations