different between assure vs emphasize

English

Etymology

From Old French asseurer (Modern French assurer), from Latin ad- + securus (“secure”). Cognate with Spanish asegurar. Doublet of assecure.

Pronunciation

• (Received Pronunciation) IPA^(key): /?????/, /?????/
• (General American) IPA^(key): /?????/, /????/
• Homophone: ashore
• Rhymes: -??(?)

Verb

assure (third-person singular simple present assures, present participle assuring, simple past and past participle assured)

1. (transitive) To make sure and secure; ensure.
2. (transitive, followed by that or of) To give (someone) confidence in the trustworthiness of (something).

   I assure you that the program will work smoothly when we demonstrate it to the client.

   He assured of his commitment to her happiness.

3. (obsolete) To guarantee, promise (to do something).
   • 1590, Edmund Spenser, The Faerie Queene, II.ii:

     That as a law for euer should endure; / Which to obserue in word of knights they did assure.

4. (transitive) To reassure.

Related terms

• assurance
• reassure

Translations

See also

• ensure
• insure

Anagrams

• Sauers, Sauser

French

Pronunciation

• Rhymes: -y?

Verb

assure

1. first-person singular present indicative of assurer
2. third-person singular present indicative of assurer
3. first-person singular present subjunctive of assurer
4. third-person singular present subjunctive of assurer
5. second-person singular imperative of assurer

Anagrams

• ruasse, sueras, useras

English

Alternative forms

• emphasise (Australia, New Zealand, South Africa, UK)

Etymology

Latin, from Ancient Greek – see emphasis.

Pronunciation

• (UK) IPA^(key): /??m.f?.sa?z/

Verb

emphasize (third-person singular simple present emphasizes, present participle emphasizing, simple past and past participle emphasized)

1. (transitive) To stress, give emphasis or extra weight to (something).

   His two-fingered gesture emphasized what he had told his boss to do with his job.

Synonyms

• betone
• stress
• underscore

Antonyms

• de-emphasize
• downplay

Derived terms

• reemphasize
• overemphasize
• underemphasize

Related terms

• emphasis
• emphatic

Translations