different between alliteration vs euphuism

English

From New Latin all?ter?ti?, from all?ter?tus, from all?ter?, from Latin ad (“to, towards, near”) and l?tera (“a letter”).

alliteration (countable and uncountable, plural alliterations)

The repetition of consonant sounds at the beginning of two or more words immediately succeeding each other, or at short intervals.
The recurrence of the same letter in accented parts of words, as in Anglo-Saxon alliterative meter.

From John Lyly's didactic romance Euphues: The Anatomy of Wit (1578), +? -ism.

euphuism (countable and uncountable, plural euphuisms)

(uncountable) An ornate style of writing (in Elizabethan England) marked by the excessive use of alliteration, antithesis and mythological similes.
An instance of euphuism.
- 1844, Edgar Allan Poe, Marginalia
  I have not the slightest faith in Carlyle. In ten years–possibly in five–he will be remembered only as a butt for sarcasm. His linguistic Euphuisms might very well have been taken as prima facie evidence of his philosophic ones; they were the froth which indicated, first, the shallowness, and secondly, the confusion of the waters.

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