Sarah Lafleur quotes:

Every office interprets business casual differently. Feel out your office!

Be flexible be nuanced. It's important to open yourself up to new opportunities and experiences and not be afraid to take risks.

By selling directly to customers, real women, the brand is able to avoid significant retail mark-ups that typically exist in high end fashion.

New York is a much younger city that drives culture. In Paris, older women drive the culture - really drive culture.

Paris is a city for adults and women who really enjoy fashion.

Women show off their personality and character through accessories more than with low-cut shirts and skirts with huge slits.

I want to design for the working women. Okay well - it sounds like 90% of us are that. But really, we are more. We are working women who like to cook, to travel; we are a girlfriend, a writer. We are so much more than just being defined by the one job we have.

My mother. She's 65 now and she has immaculate style. And that's exactly what I want to be.

I always want to make sure that I am wearing what I love. What makes you feel good. And you're not wearing for anyone else but yourself.

I want to design dresses for the purposeful woman. Women who have passion - whether that be work- or something outside of work.

My mother always says, "The bamboo that bends is stronger than the oak." I can be very focused and determined. But, I can also be very stubborn. Be flexible be nuanced.

Take hints from other women in the office. We are very fortunate to be in a generation where there are a lot of older women in the office. Take a look at what they're wearing.

When a woman tells me she loves my dresses. These women have nothing to gain to tell you that they love your dresses. A lot of professional women admit dressing for work previously was such a challenge. It's these moments for me that are so rewarding.