Ryan Holiday quotes:

Our first idea is a grand opening, a big launch, a press release, or major media coverage. We default to thinking we need an advertising budget. Our delusion is that we should be Transformers and not The Blair Witch Project.

The Germans have a word for it: Sitzfleisch. Staying power. Winning by sticking your ass to the seat and not leaving until after it's over.

Where the head goes, the body follows. Perception precedes action. Right action follows the right perspective.

You know what's better than building things up in your imagination? Building things up in real life.

True will is quiet humility, resilience, and flexibility; the other kind of will is weakness disguised by bluster and ambition.

Bad companies are destroyed by crisis. Good companies survive them. Great individuals, like great companies, find a way to transform weakness into strength.

Conning the conmen is one of life's most satisfying pleasures.

Dollar for dollar there is no better investment in the world than a book

Focus on the moment, not the monsters that may or may not be up ahead.

Great times are great softeners

No one will argue that writing is an easy profession. Getting someone to pay you for your words isn't easy. But there are strategies you can use to simplify the process and transform what you can produce.

There is no good or bad without us, there is only perception. There is the event itself and the story we tell ourselves about what it means.

We decide what we will make of each and every situation. We decide whether we'll break or whether we'll resist.

I run 5 miles every night. It's where I go to digest my day, hash out the multitude of information that's been poured into me in the last wild six months or so, and to try and condense it down to some sort of cohesive strategy to live my life by.

You cannot have your news instantly and have it done well. You cannot have your news reduced to 140 characters or less without losing large parts of it. You cannot manipulate the news but not expect it to be manipulated against you. You cannot have your news for free; you can only obscure the costs. If as a culture we can learn this lesson, and if we can learn to love the hard work, we will save ourselves much trouble and collateral damage. We must remember: There is no easy way.

Am I saying this because I want to prove how smart I am or am I saying this because it needs to be said?

An entrepreneur is someone with faith in their ability to make something where there was nothing before.

Failure shows us the way - by showing us what isn't the way.

Ordinary people shy away form negative situations, just as they do with failure. They do their best to avoid trouble. What great people do is the opposite. They are their best in these situations. They turn personal tragedy or misfortune - really anything, everything - to their advantage.

Problems are rarely as bad as we think-or rather, they are precisely as bad as we think.

The most powerful predictor of what spreads online is anger.

The obstacle in the path becomes the path. Never forget, within every obstacle is an opportunity to improve our condition.

To do great things, we need to be able to endure tragedy and setbacks. We've got to love what we do and all that it entails, good and bad. We have to learn to find joy in every single thing that happens.

What is known can't jerk us around unwittingly. Before anything can be resolved, the implicit must be made into the explicit.

When intelligent people read, they ask themselves a simple question: What do I plan to do with this information?