Richard Bayan quotes:

Science Fiction: fairy tales for nerds.

Suicide by carbon monoxide used to be done in the garage. Now, all you have to do is go to Mexico City and inhale.

Neighbours: the strangers who live next door.

The copywriter uses words as tools to persuade and motivate an audience. You persuade your readers that you have something valuable to offer; you motivate them to acquire it for themselves. This is the essence of effective copywriting.