Paul Gillin quotes:

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  • Corporations must answer questions about why they should be in the blogosphere. Small Businesses need to answer questions about why they shouldn't.

  • When you say ROI, do you mean return on investment or risk of inaction.

  • Data quality is corporate America's dirty little secret.

  • Transparency may be the most disruptive and far-reaching innovation to come out of social media.

  • Surely, that's what interns were invented for?

  • Think like a customer

  • By creating compelling content, you can become a celebrity.

  • For corporate marketers pod-casting is low hanging fruit.

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