Paco Underhill quotes:
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Given the chance, people will buy from people who care.
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The Apple store is not a store. It is an exercise in evangelism.
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In any commersial setting time comes in three forms. There's real time, there's perceived time, and there's a combination of two.
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If we went into stores only when we needed to buy something, and if once there we bought only what we needed, the economy would collapse, boom.
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