Masaru Ibuka quotes:

The key to success for Sony, and to everything in business, science and technology for that matter, is never to follow the others.

Establish a place of work where engineers can feel the joy of technological innovation, be aware of their mission to society and work to their heart's content.

We Japanese enjoy the small pleasures, not extravagance. I believe a man should have a simple lifestyle - even if he can afford more.

The key to success for everything in business, science and technology is never to follow the others.

Creativity comes from looking for the unexpected and stepping outside your own experience.

We will learn that computers, amazing as they are, still cannot come close to being as effective as human beings. A computer isn't creative on its own because it is programmed to behave in a predictable way. Creativity comes from looking for the unexpected and stepping outside your own experience. Computers simply cannot do that.