Ken McCarthy quotes:
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When people go to a web page, the thing that they want more than anything else is instant clarity.
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20 years ago, when Bob Bly starting teaching copywriting, the field was deeply shrouded in mystery. Now, thanks to Bob, learning copywriting, though still a tricky proposition, is much easier.
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In a pitch black room, you can affirm "let their be light" or you can light one candle.
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