John B quotes:

Make me, dear Lord, polite and kind, To everyone, I pray. And may I ask you how you find Yourself, dear Lord, today?

Give me a dozen healthy infants, well-formed, and my own specified world to bring them up and I'll guarantee to take any one at random and train him to become any type of specialist I might select-doctor, lawyer, merchant-chief, and yes, even beggar man and thief, regardless of his talents, penchants, tendencies, abilities, vocations, and race of his ancestors.

Good publishers "? as one former publisher aptly put it "? are market-makers in a world where it is attention, not content, that is scarce.