Johann Rupert quotes:

I just want to be master of my own time. It is ironic that someone in the watch business should not be in control of his time.

Trends carry on forever, until they stop. I want to be around after things come to a standstill. As a result, I tend to be pretty conservative.

I don't want to start producing dressing gowns and cuff links with the Purdey name stamped on them. Making Purdey the leading gunmaker is our priority. Once we have succeeded in doing that, then we might look at some accessories, but it is a long haul.

When I tell my colleagues that I remember 1969, 1974 and 1987, their eyes glaze over, but I'm afraid I do remember them, and I therefore err on the side of caution.