Joe Rohde quotes:

Expedition EVEREST adds a new dimension to our storytelling in Disney's Animal Kingdom. It's a thrilling adventure themed to the folklore of the mysterious yeti.

There are details within details within details to anchor you in the fact that we are talking about the real world, not an illustrated children's book fantasy world.

It's an adventure. I mean I spent a lot of time in the Himalayas and over the years have come to know them very well. I would say most important is the first sense you have in a place like that, and that is the sense of being on an adventure.

We go to the mountain for enlightenment, for self-realization, for adventure, for discovery. It's pregnant with meaning. When people see a mountain, they invest it with meaning. Not plot. Not character.