Joe Navarro quotes:

The problem is that most people spend their lives looking but not truly seeing, or, as Sherlock Holmes, the meticulous English detective, declared to his partner, Dr. Watson, "You see, but you do not observe.

We are more powerful, more knowledgeable, better prepared than we think we ever are.

Observation is like a muscle. It grows stronger with use and atrophies without use. Exercise your observation muscle and you will become a more powerful decoder of the world around you.

The majority of individuals view their surroundings with a minimal amount of observational effort. They are unaware of the rich tapestry of details that surrounds them, such as the subtle movement of a person's hand or foot that might betray his thoughts or intentions.

The problem is that most people spend their lives looking... but not truly seeing.