Fritz Maytag quotes:

Beer does not make itself properly by itself. It takes an element of mystery and of things that no one can understand.

We brewers don't make beer, we just get all the ingredients together and the beer makes itself.

It's very hard to get pretentious about beer. You can become knowledgeable and start to talk with a highfalutin' vocabulary. But you can only go so far with beer, and I've always liked that.