Franca Sozzani quotes:

Think of Instagram. Journalism will continue to exist, but communication is now visual.

This is a choice I made 26 years ago when I joined the magazine. Vogue was in Italian but I wanted to speak to everyone so I thought of creating images that were made to talk.

We've created a community and these images [from Vogue] will live on with exhibitions, postcards, projections. We help them gain more exposure. Instagram already works as a selection. It's my curiosity into the world of youth, what they do, what they buy.

I am a great supporter of [Matteo ] Renzi, he is young, he knows how to communicate, he's our great hope.

I never program anything, I decide at the last minute.

Credibility is a must. Think of all those bloggers that kill us with photos outside the shows - there will be a selection there, too. Not because some are less good, but those that do not impose a style will have fewer requests.

I started entering in a series of problems I had never occupied myself with - water, production, employment. I am learning. You can do so many things. However, I don't feel guilty for living well here.

Today it's normal. Photos used to be a support to the text, but we turned things around, reducing the words to a minimum.

Giving back is the new luxury,

Vogue is not a practical magazine, it provides sensations, feeling, moods, you like the photos.

What is Milan's character? Let's not be closed in by our provincialism.

What worries me is that now, communication is virtual.

Bloggers now have no concept. They are given things; they put them on, take pictures, and then just disappear from sight. Who cares?

I don't understand "The Little World of the Past" [a reference to the title of the book by Antonio Fogazzaro] that is destined to die.

When we launched our [ Vogue] site around five years ago, I had already started this process on paper. We are now building an enormous portfolio of photos, we've uploaded two million photos and we have three people that review them.

I say let Matteo Renzi work. He took over a country that was in disarray, not florid. And not the other way around.

You can get tired of anything, everything turns old, but I want to give people the possibility to share a Vogue party. It is up to the brands to participate to make the event interesting. I am satisfied, but it's important never to stop.

I don't like fashionistas. They only wear the brand. You want to become a fashionista? Easy! Spend money.

The only time I was really surprised was the reaction to the [shoot dedicated to the] BP oil [spill in 2010]. I didn't expect it at all. It was for the August issue, perhaps one of the less relevant months, but there was so much buzz. It was picked up all over the American television, but I defended my position. I don't understand those that say that a magazine such as Vogue should not talk about these things.

You just click and you get 18,000 screen shots on how to apply lipstick, for example, but there will be the same selection that has taken place in paper in digital, too.

Fashion is a mirror of the era in which we live. Why should the magazine be disconnected from reality? It's not like in the past.

I feel what is in the air. I go with my instinct.

My view is not just to find young talents, it's to support them too.

I try to renew and create something new every time.

In New York there are between four and six big designers, and the shows last one week. There is something wrong here. It's our fault. We can't stand up for it. They take our ads, don't they? Why don't they want to stay longer in Milan? Why do we have to comply? We have the most beautiful brands, they are Italians.

Social media are fundamental to communicate and understand what happens in the world. It's a point of view and an immediate commentary.

In 'Curvy,' they are superhappy with their sizes. We help them dress fashionably. We say: It's pointless for you to buy leggings, take this because this will look good on you. We help them choose. We don't talk about diets because they don't want to be on a diet, but it's not a ghetto. Why should these women slim down? Many of the women who have a few extra kilos are especially beautiful and also more feminine.

We lack an organization that will support fashion week. The five-day week shows a lack of vision and that we are not able to command respect. I am not saying it's anyone's fault in particular, it's our fault. We have the highest concentration of brands, how can we accommodate everyone in four or five days?

There are designers there, we have to think of production, but I am not changing Africa. But if we all do something together....We have to know our limits, I don't have the pretense I can change the world. And I don't want to set up events [to raise money]. Because what happens if the following year they don't have an event, they won't eat?

I think very highly of Expo and all is going well. We've seen big problems with [corruption] scandals [at local government level], but it is going forward, with the highest number of participants ever expected.

You can look up "heart" and get 100,000 voices, but slowly the ones at the end are no longer credible, so there will be a selection in Web sites, too.

Fashion has always been very generous. Think of what it has done for curing AIDS.

Instagram has been around for what, maybe a couple of years? Already it has shut down some small blogs - it's a collector of others and those most followed. It's already a selection. I imagine this further selection will take place in the next two years. It's going to be very fast.

I was doing the Black Issue in 2006 and then went to Africa for Uomo Vogue. I've worked with Gucci and Fendi, committed to create jobs. Fifty percent of those ads went to non-government organizations in Africa. [Nelson] Mandela was on the cover, it helped create attention.

I don't have time, I watch movies, or shows people are talking about. Television is the medium I use the least; I'd rather use my computer, iPhone or iPad.

[Patrizio Bertelli or Gildo Zegna] are individuals who are superbusy, traveling all the time. You can't think they will have the time to attend all the meetings.

The light of the screen annoys me.

Milan is showing a new and different face. At Porta Nuova, too, when they started construction, everyone was up in arms, saying Milan was going to lose its character.

As for Instagram, I follow about 100 people, but I am not interested in what a designer is doing or what a friend of a friend is doing. I upload my photos on Instagram.

I am very favorable to the Bourse, to a sale, to what is useful to grow, maintaining jobs, the Made in Italy. It doesn't make any sense and it's parochial to think otherwise. Investors can be French, Russian, as long as they help a business grow.