Drayton Bird quotes:
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Your brand image is primarily an emotional construct. Emotion is probably always more powerful in swaying people than reason, but people like to be able to rationalize their choices.
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Understand the power of asking.
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Most copywriters are like engines. They take a while to warm up to get to the point.
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Kindly remember that the obvious is always overlooked.
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Men fear to lose as much as they hope to gain.
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People only buy when they're ready to buy. Not when you're ready to sell
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