Dieter Rams quotes:

Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.

I am not an early bird. I go to bed normally between midnight and 1 o'clock, so it is understandable that I cannot be an early bird. I wake up around 9 o'clock.

Good design is innovative 2. Good design makes a product useful 3. Good design is aesthetic 4. Good design makes a product understandable 5. Good design is unobtrusive 6. Good design is honest 7. Good design is long-lasting 8. Good design is thorough, down to the last detail 9. Good design is environmentally friendly 10. Good design is as little design as possible

Good design is thorough down to the last detail - Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.

Products have to be designed in a way that they are comprehensible.

I don't like computers. I still like to do my drawings by hand.

Good design is thorough, down to the last detail.

As designers, we have a great responsibility.

Quiet is better than loud.

You cannot understand good design if you do not understand people; design is made for people.

One of the most significant design principles is to omit the unimportant in order to emphasize the important.

All too much of the man-made is ugly, inefficient, depressing chaos.

Good design means as little design as possible.

Good design is innovative Gives a product utility Is aesthetic Makes a product easy to understand Is unobtrusive Is honest Is long-lived Is consistent down to the smallest detail Protects the environment Good design is as little design as possible.

I am not an early bird. I go to bed normally between midnight and 1 oclock, so it is understandable that I cannot be an early bird. I wake up around 9 oclock.

As designers we have a great responsibility. I believe designers should eliminate the unnecessary. That means eliminating everything that is modish because this kind of thing is only short-lived.

I sit, I think, I make some drawings. As a designer, you cannot retire totally.

My heart belongs to the details. I actually always found them to be more important than the big picture. Nothing works without details. They are everything, the baseline of quality.

Question everything generally thought to be obvious.

Good design is long-lasting! It avoids being fashionable and therefore never appears antiquated....

I believe designers should eliminate the unnecessary. That means eliminating everything that is modish because this kind of thing is only short-lived.

Design should not dominate things, should not dominate people. It should help people. That's its role.

Good design is as little design as possible. Less, but better - because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.

Having small touches of colour makes it more colourful than having the whole thing in colour.

Things which are different in order simply to be different are seldom better, but that which is made to be better is almost always different.

A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it.

People react positively when things are clear and understandable.

An honest design communicates solely the functions and values it offers. It does not attempt to manipulate buyers and users with promises it cannot keep.

We designers, we don't work in a vacuum. We need business people. We are not the fine artists we are often confused with.

Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.

Good design is honest.

The design should make the product speak to you.

My goal is to omit everything superfluous so that the essential is shown to best possible advantage.

Nothing works without details. They are everything, the baseline of quality

Good design makes a product understandable.

There is a lot of bad architecture. What we need more is to look at how our landscape should look in the next decades.

I hate everything that is driven by fashion.