Colleen Jones quotes:

The entire customer or user experience-from raising awareness, to buying a product / taking action, to getting customer support-is going digital.

Data is your eyes, not your brain.

Technology creates the context for persuasion, but content persuades. Technology helps get content to the right people at the right time. The content still has to influence. Delivering the wrong content at the right time is as bad as delivering the right content at the wrong time.