Christopher Locke quotes:

People finally have permission to be human in the context of their work. That's the real Internet story.

It's still a lean back, enjoy or a lean forward, be involved, enjoy medium. It's real engagement, real emotion.

Best practices usually aren't.

TV has the longest recall. You remember what you've seen for longer; it has engagement and emotion. It's the most talked about.

Life is too short because we die.

WE DIE. You will never hear those words spoken in a television ad. Yet this central fact of human existence colors our world and how we perceive ourselves within it.