Chris Meledandri quotes:

I go back to family: 'Ice Age' was about disparate characters rejected by their own kind. They come together to save the child. 'Despicable Me' is about redefining what a family could be. It has a visual distinction and an experimental quality.

I have to understand how we are going to market the movie. We view marketing as an extension of content creation... Every time a consumer sees our movie, in whatever form, our obligation is to entertain the audience.

What I worry about the most is the competition for young eyeballs. We have so many other competing forms of media. I don't take any audience members for granted.

We start with strong characters and build the movie from there. That not to say we don't struggle with story - that's the most challenging part.

I think that every enduring story that has expressions over multiple periods, that role of being the keeper of the integrity of the vision is a very important role.