Betty Furness quotes:

The consumer game is tougher than pro football and more conniving than chess. One side [industry] invents the rules and the other side [consumers] is left to guess what they are.

If American industry continues to sow contempt for the consumer, it will reap contempt from the consumer.

There is now more pressure on consumers than there has ever been and it is not sustainable.

If consumers are asked to make greater sacrifices than industry, this country is going to have its greatest shortage of all -- a shortage of consumers.